Suchergebnisse
Filter
20 Ergebnisse
Sortierung:
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 36, Heft 1, S. 112-121
ISSN: 1537-5277
The Effects of a Different Category Context on Target Brand Evaluations
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 4, S. 668-679
ISSN: 1537-5277
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 17, Heft 1, S. 66
ISSN: 1537-5277
Examining the Vividness Controversy: An Availability-Valence Interpretation
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 12, Heft 4, S. 418
ISSN: 1537-5277
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 28, Heft 2, S. 257-272
ISSN: 1537-5277
The Effects of Positive Mood on Memory
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 26, Heft 2, S. 115-127
ISSN: 1537-5277
Detecting and Explaining the Sleeper Effect
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 11, Heft 2, S. 632
ISSN: 1537-5277
Are Highly Credible Sources Persuasive?: Rejoinder
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 5, Heft 1, S. 67
ISSN: 1537-5277
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 3, Heft 4, S. 223
ISSN: 1537-5277
Fear Appeals: Revisited and Revised
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 1, Heft 3, S. 22
ISSN: 1537-5277
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 4, Heft 4, S. 252
ISSN: 1537-5277
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 6, S. 1026-1038
ISSN: 1537-5277
The Influence of Negation on Product Evaluations
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 3, S. 583-591
ISSN: 1537-5277
The Persuasive Effect of Source Credibility: A Situational Analysis
In: The public opinion quarterly: POQ, Band 42, Heft 3, S. 285
ISSN: 1537-5331