Interviewer Effects in Telephone Surveys
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 47, Heft 1, S. 84-95
ISSN: 0033-362X
Behavioral variance among telephone interviewers (interviewer effect) was investigated using data from 11 national polls conducted by CBS News & the New York Times in 1980. The polls involved a total of 300 interviewers, of whom 245 submitted completed questionnaires; selected effects examined were generally small & tended to be inconsistent between one poll & another. Explanations for the inconsistencies were found in the political context in which the polls were held & the variable associations with the nonrandom regional distribution of Rs. Demographic variables -- sex, region, size of place, & number of household adults -- were used to test for random distribution of Ss. Implications for further research on interaction between interviewer & S characteristics are discussed. 1 Table. Modified HA.