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Introduction. The article presents the result of the diachronical research of HAPPINESS concept nominative field. The research was conducted on the basis of English explanatory dictionaries and texts of corpus databases, using the methods of corpus linguistics. The relevance of the research is due to the insufficient development of the theoretical foundations for studying the evolution of nominations and components of the concept under study, and the development of corpus linguistics as one of the most relevant ways of studying concepts.Methodology and sources. The theoretical and methodological basis of the research is formed by cognitive linguistics studies by N.N. Boldyrev, Y.S. Stepanov, E.S. Kubryakova, E.A. Nielsen, Z.D. Popova, I.A. Sternin; conceptology studies, in particular, emotional concepts, and emotiology studies by N.A. Krasavsky, V.I. Shakhovsky and O.E. Filimonova. The empirical material of the study is based on the texts of English corpus databases, as well as articles of English explanatory and etymological dictionaries.Results and discussion. Based on the method of constructing the nominative field described by Popova and Sternin and using the material of English explanatory dictionaries for the Middle and Modern English, the core of HAPPINESS concept is revealed. Based on the texts of English corpus databases, using corpus linguistics methods, as well as the collocation search model compiled by the author, the concept's nominative field's peripheral components are identified. Based on the analysis, the proposed changes in the composition of the nominative field of the concept in diachrony are revealed.Conclusion. In conclusion, the results of the analysis of the nominative field of HAPPINESS concept are presented, and the provisions on the nature of the development of the concept in diachrony are put forward.

The article deals with the description of the nominative field of one of the most significant concepts for the modern political communication - the concept "maydan" - in Russian mass media, most readily responding to the change in the life of society and to a great extent determining new phenomena in the national political conceptoshere. As long as the concept "maydan" is relatively new, and its conceptual structure is in the making, the nominative field of the concept is viewed in its dynamics, which makes it possible to follow the evolution of the political concept. ; Статья посвящена описанию номинативного поля одного из значимых для современной политической коммуникации концепта "майдан" в российских массмедиа.

Introduction. The paper deals with the concepts of a term and terminology as they considered both in classical general theory of terminology and cognitive linguistics. The field of English economic terminology provides extensive material for the terminologists to develop and clarify theoretical guidelines helping to understand the nature of scientific and professional nominations that constitute the aim of presented reseach. The processes of term formation viewed through the cognitive approach are considered in connection with conceptualization and categorization and help to reveal the creative nominative models of marketers as it is seen vital within an antropocentric focus of linguistic studies.Methodology and sources. A general theory of terminology is based upon the approach in which the nature of concepts, conceptual relations, the relationships between terms and concepts and assigning terms to concepts are of prime importance. But in fact, terminology is closely linked to an activity carried out within the field of knowledge and thus it is inseparable from its social context and its obvious applications. Methods of cognitive analysis applied for the study of terminilogies are supposed to overcome contradictions of the previous century of terminology studies. English marketing terms under consideration were extracted from the professional dictionaries and handbooks. The thematic group chosen as the illustrative example is consumer terminological group.Results and discussion. Nominative originality of marketing terminology has been revealed within the idea of continually changing specific autonomous and self-sufficient consumer models reflected in micro-systems of terms nominating and verbalizing holistic concepts of the authors. Nomination of the typical individuals (customers) by the terms discussed in the presented paper reflects deep and various psychological characteristics of individuals. As it seems, all these parameters form the foundation of the professional domain of modern markets in accordance with the existing conceptual knowledge, verbalized by terms.Conclusion. The study is relevant since the research of conceptualization and categorization in the professional fields of knowledge seems to be an understudied area. The more interdisciplinary is the area of professional knowledge, the more integrated are specific features of terminological nomination, and the more sophisticated is the termformation used by the experts.

The topic of this article is metaphorical models of advertising discourse designed for women. Texts of advertising discourse, which have been selected for several years from a popular magazine for women 'Cosmopolitan' (Russian version), are analysed in the article. The purpose of our research is to carry out a cognitive analysis of advertising discourse and to find out which metaphorical models prevail in the advertising discourse of 'Cosmopolitan'. Methodological basis for the research is J. Lakoff's definition of a conceptual metaphor and model of political discourse analysis, designed by E. Lassan. E. Lassan introduced the level of binary oppositions apart from conceptual metaphors. Investigations of advertising discourse are very important because advertising is already being treated as 'an engine without trade' (M. McLuhan). This means that it does not only help to sell goods, but also forms collective consciousness and is the source of information regarding it. Opposition NEW – NOT NEW and metaphorical model TIME IS ENEMY are analysed in this article. Our research has shown that ageing as a process is dramatized and militarized in the advertising discourse. Metaphorical models (NEW – NOT NEW and, especially, TIME IS ENEMY) form some kind of behaviour scenario: the only 'right' response to ageing is a battle, a woman must fight, otherwise she will not be the winner. This way behaviour model – a permanent battle with natural body processes – is introduced into the reader's consciousness.

The topic of this article is metaphorical models of advertising discourse designed for women. Texts of advertising discourse, which have been selected for several years from a popular magazine for women 'Cosmopolitan' (Russian version), are analysed in the article. The purpose of our research is to carry out a cognitive analysis of advertising discourse and to find out which metaphorical models prevail in the advertising discourse of 'Cosmopolitan'. Methodological basis for the research is J. Lakoff's definition of a conceptual metaphor and model of political discourse analysis, designed by E. Lassan. E. Lassan introduced the level of binary oppositions apart from conceptual metaphors. Investigations of advertising discourse are very important because advertising is already being treated as 'an engine without trade' (M. McLuhan). This means that it does not only help to sell goods, but also forms collective consciousness and is the source of information regarding it. Opposition NEW – NOT NEW and metaphorical model TIME IS ENEMY are analysed in this article. Our research has shown that ageing as a process is dramatized and militarized in the advertising discourse. Metaphorical models (NEW – NOT NEW and, especially, TIME IS ENEMY) form some kind of behaviour scenario: the only 'right' response to ageing is a battle, a woman must fight, otherwise she will not be the winner. This way behaviour model – a permanent battle with natural body processes – is introduced into the reader's consciousness.

The topic of this article is metaphorical models of advertising discourse designed for women. Texts of advertising discourse, which have been selected for several years from a popular magazine for women 'Cosmopolitan' (Russian version), are analysed in the article. The purpose of our research is to carry out a cognitive analysis of advertising discourse and to find out which metaphorical models prevail in the advertising discourse of 'Cosmopolitan'. Methodological basis for the research is J. Lakoff's definition of a conceptual metaphor and model of political discourse analysis, designed by E. Lassan. E. Lassan introduced the level of binary oppositions apart from conceptual metaphors. Investigations of advertising discourse are very important because advertising is already being treated as 'an engine without trade' (M. McLuhan). This means that it does not only help to sell goods, but also forms collective consciousness and is the source of information regarding it. Opposition NEW – NOT NEW and metaphorical model TIME IS ENEMY are analysed in this article. Our research has shown that ageing as a process is dramatized and militarized in the advertising discourse. Metaphorical models (NEW – NOT NEW and, especially, TIME IS ENEMY) form some kind of behaviour scenario: the only 'right' response to ageing is a battle, a woman must fight, otherwise she will not be the winner. This way behaviour model – a permanent battle with natural body processes – is introduced into the reader's consciousness.

The topic of this article is metaphorical models of advertising discourse designed for women. Texts of advertising discourse, which have been selected for several years from a popular magazine for women 'Cosmopolitan' (Russian version), are analysed in the article. The purpose of our research is to carry out a cognitive analysis of advertising discourse and to find out which metaphorical models prevail in the advertising discourse of 'Cosmopolitan'. Methodological basis for the research is J. Lakoff's definition of a conceptual metaphor and model of political discourse analysis, designed by E. Lassan. E. Lassan introduced the level of binary oppositions apart from conceptual metaphors. Investigations of advertising discourse are very important because advertising is already being treated as 'an engine without trade' (M. McLuhan). This means that it does not only help to sell goods, but also forms collective consciousness and is the source of information regarding it. Opposition NEW – NOT NEW and metaphorical model TIME IS ENEMY are analysed in this article. Our research has shown that ageing as a process is dramatized and militarized in the advertising discourse. Metaphorical models (NEW – NOT NEW and, especially, TIME IS ENEMY) form some kind of behaviour scenario: the only 'right' response to ageing is a battle, a woman must fight, otherwise she will not be the winner. This way behaviour model – a permanent battle with natural body processes – is introduced into the reader's consciousness.

The article deals with verbalizers of the concept REFUGEE and peculiarities of its content in politicaldiscourse. Analysis of dictionary definitions, synonymous rows and definitions of the term "refugee" in the UN officialdocuments shows that lexemes refugee, asylum seeker and displaced person are the most frequent languagerepresentatives of the concept REFUGEE. The main conceptual feature of the concept is 'to be forced to flee his or hercountry and seek sanctuary in another country'. However, the concept REFUGEE acquires new conceptual featuresbecause of the development of world events. This fact is directly related to the crisis of refugees that forced governmentsto redefine already existent definitions of the term "refugee". In order to determine language means that verbalize theconcept REFUGEE in political discourse speeches of politicians were analyzed. The speeches were given by nativespeakers (Barack Obama, Theresa Mary May, Catherine Branson) as well as by non-native speakers of English (GrzegorzSchetyna, Morgan Johansson, António Guterres, Volker Türk). These politicians used both key lexemes-verbalizers of theconcept (refugee, asylum seeker, displaced person) and free word combinations (vulnerable people who have come toseek protection, people in need of protection, people in need of shelter, people in need) to represent the concept in theirspeeches. Native speakers mainly express neutral or positive attitude toward refugees. Non-native speakers sometimesuse verbalizers that have negative connotations. References Popova, Zinaida, and Sternin, Iosif. 2007. Kognitivnaia Lingvistika. Moskva: ACT"Vostok–Zapad". Cambridge Advanced Learner's Dictionary. 2008. Cambridge: Cambridge University Press. http://dictionary.cambridge.org/dictionary/english/refugee. UNHCR. The UN Refugee Agency. "Cartagena declaration on refugees". Accessed August 1, 2017. http://www.unhcr.org/about-us/background/45dc19084/cartagena-declaration-refugees-adopted-colloquium-international-protection.html. UNHCR. The UN Refugee Agency. "Convention and Protocol Relating to the Status of Refugees." Accessed August 1, 2017. http://www.unhcr.org/3b66c2aa10. Dictionary.com Unabridged. 2017. Random House, Inc. Accessed August 5, 2017. http://www.dictionary.com/browse/refugee. Encyclopedia Britannica. "Refugee." Accessed August 5, 2017. https://www.britannica.com/topic/refugee. Longman Dictionary of Contemporary English. 2005. Edinburgh: Longman. UNHCR. The UN Refugee Agency. "OAU Convention Governing the Specific Aspects of Refugee Pproblems in Africa." Accessed August 7, 2017. http://www.unhcr.org/about-us/background/45dc1a682/oau-convention-governing-specific-aspects-refugee-problems-africa-adopted.html. "Open Briefing to United Nations Security Council Counter-Terrorism Committee". Accessed August 7, 2017. http://www.unhcr.org/admin/dipstatements/58e35b317/open-briefing-united-nations-security-council-counter-terrorism-committee.html. Oxford Advanced Learner's Dictionary. 2010. Oxford: Oxford University Press. Oxford Learner's Thesaurus. A Dictionary of Synonyms. 2008. Oxford: Oxford University Press. GOV.UK. "PM speech at Leaders Summit on Refugees: 20 September 2016". Accessed August 7, 2017. https://www.gov.uk/government/speeches/pm-speech-at-leaders-summit-on-refugees-20-september-2016. Australian Human Rights Commission. "President speech: Human Rights, Refugees and Asylum Seekers". Accessed August 6, 2017. https://www.humanrights.gov.au /news/speeches/president-speech-human-rights-refugees-and-asylum-seekers. "Remarks by President Obama at Leaders Summit on Refugees". Accessed August 8, 2017. https://obamawhitehouse.archives.gov/the-press-office/2016/09/20/remarks-president-obama-leaders-summit-refugees. Government offices of Sweden. "Speech by Morgan Johansson at UNHCR High-level meeting on global responsibility sharing through pathways for admission of Syrian refugees." Accessed August 4, 2017. http://www.government.se/speeches/2016/03/speech-by-morgan-johansson-atunhcr-high-level-meeting-on-global-responsibility-sharing-through-pathways-for-admission-of-syrian-refugees/. Ministry of Foreign Affairs Republic of Poland. "Speech by Polish Foreign Minister on refugee crisis". Accessed August 2, 2017. http://www.msz.gov.pl/en/ministry/polish_diplomacy_archive/former_ministers/ remarks_mgs/speech_by_polish_foreign_minister_on_the_refugee_crisis;jsessionid=24E9E089164F28DF595E725FA63D09BC.cmsap5p. Guterres, António. 2015. "Briefing on the Humanitarian Situation in Syria". Paper presented at United Nations Security Council (7592nd Meeting), New York, 21 December 2015. http://www.unhcr.org/admin/hcspeeches/567861459/ united-nations-security-council-7592nd-meeting-briefing-humanitarian-situation.html. USA for UNHCR. "What is a refugee? Definition and Meaning". Accessed August 7, 2017. http://www.unrefugees.org/what-is-a-refugee/. ; Розглянуто вербалізатори концепту REFUGEE – одного з найактуальніших концептів ХХІ ст. – таособливості його наповнення в англомовному політичному дискурсі. Аналіз словникових дефініцій,синонімічних рядів і визначень терміна «біженець» в офіційних документах ООН показує, що найчастішемовними репрезентантами концепту REFUGEE виступають лексеми refugee, asylum seeker та displaced person, аголовною концептуальною ознакою досліджуваного концепту є 'вимушене переселення та пошук нового місцяпроживання'. Проте концепт REFUGEE з розвитком світових подій набуває нових концептуальних ознак. Цебезпосередньо пов'язано з кризою біженців, що змушувало держави переглянути вже існуючі визначення самоготерміна «refugee». Для того, щоб виокремити мовні засоби, які вербалізують концепт REFUGEE у політичномудискурсі, було проаналізовано промови політиків, серед яких є і носії англійської мови (Барак Обама, ТерезаМей, Катрін Бренсон), і не носії мови (Ґжеґож Схетина, Морган Юганссон, Антоніу Гутерреш, Фолькер Тюрк).Для репрезентації концепту вони використовують і ключові лексеми-вербалізатори концепту, і вільнісловосполучення (vulnerable people who have come to seek protection, people in need of protection, people in need ofshelter, people in need). Носії мови переважно виражають нейтральне або позитивне ставлення до біженців. Неносії мови інколи доповнюють номінативне поле концепту REFUGEE репрезентантами з негативнимиконотаціями.

The article deals with the analysis of the concept FRIEDEN and linguistic means of its verbalization in modern German. The material of lexicographic sources - explanatory, etymological and synonym dictionaries is systematized. Language means that characterize the concept and its features such as a main word that represents the concept in the language, derivatives of the concept's nominations, synonyms, stable phrases, which include the concept's name, dictionary definitions are established and the nominative field oh the concept FRIEDEN is modeled. The concept FRIEDEN belongs to universal concepts. Three its dimensions can be distinguished: it can denote the peaceful coexistence of various states (global, interstate dimension), harmonious coexistence with other people (social dimension) and inner peace and harmony of a person with himself (individual dimension). Based on the etymological analysis, the etymological feature of the concept FRIEDEN which underlies its formation is determined: "a state of protection, of caring, friendly attitude towards others", which has transformed in modern definitions into a state of harmony with oneself and others. As a content of concepts is close to the content of the concept main word's dictionary definition, lexicographic analysis and distributional analysis of the concept name are carried out, and the main features of the concept FRIEDEN which are related to its conceptual component are established. The basic conceptual features are considered to be: life / state of internal and interstate coexistence without war or other hostilities; a state of harmony; a state of serenity; peace treaty, agreement between the parties; a condition characterized by a certain duration and territory of distribution. A close connection between the concept FRIEDEN and the binary opposed concept KRIEG is revealed. The great importance of the concept FRIEDEN both for society and for individuals is established. The peace is a great value, which can be of a relative nature, as evidenced by individual lexical units that serve to verbalize the concept, and have a negative connotation, which may be related to the place of this concept in the value picture of the world and its interaction with other moral and ethical values of the people. ; Стаття присвячена дослідженню мовних засобів об'єктивації концепту FRIEDEN та встановленню його основних концептуальних ознак. У роботі систематизовано дані лексикографічних джерел – тлумачних, синонімічних і етимологічних словників та встановлено сукупність мовних засобів, що передають зміст концепту і утворюють його номінативне поле: ключове слово-репрезентант концепту, похідні номінації концепту, спільнокореневі слова, синоніми, словникові дефініції, сталі словосполучення, до складу яких входить ім'я концепту. Концепт FRIEDEN належить до універсальних концептів, у якому можна виокремити три виміри: він може стосуватися мирного співіснування різних держав, народів (глобальний, міждержавний вимір), гармонійного співіснування з оточенням (соціальний вимір) та внутрішнього спокою і гармонії людини (індивідуальний вимір). На основі етимологічного аналізу визначено етимологічну ознаку концепту FRIEDEN, яка лежить в основі його формування: «стан бережного, доброзичливого ставлення до інших», що трансформувався в сучасних дефініціях у стан гармонії та злагоди із самим собою та оточенням. На основі аналізу словникових дефініцій імені концепту та дистрибутивного аналізу встановлено основні ознаки концепту FRIEDEN, які відносимо до його понятійного компонента: життя / стан внутрішнього та міждержавного співіснування без насилля та війни; стан гармонії, згоди; стан незворушного, безтурботного спокою; мирний договір, домовленість між сторонами; стан, що характеризується певною тривалістю, територією поширення. Досліджуваний концепт FRIEDEN виявив тісний зв'язок із бінарно протиставленим концептом KRIEG. Встановлено важливе значення концепту FRIEDEN як для суспільства, так і для окремих особистостей. Мир є великою цінністю, яка, однак, може мати відносний характер, про що свідчать окремі лексичні одиниці, що слугують об'єктивації концепту та мають негативну конотацію, що може бути пов'язаним із місцем цього концепту в ціннісній картині світу та його взаємодією з іншими морально-етичними цінностями народу.

The article is aimed at identifying the group of images underlying the primary nominative acts of "success" in the Russian language. In the process of studying the language material excerpted from the dictionaries of Church Slavonic, old and modern Russian language, methods of definition, contextual, semantic-grammatical and cognitive-interpretative analysis were applied. It is established that the evolution of the verb сп ѣ ти proceeded in the direction from syncretism of the basic prototypical images (maturation, movement, readiness, help) to the formation of discrete meanings and the development of independent lexical units. The work contributes to the theory of semantic syncretism and fills in gaps in the field of cognitive comprehension of the culture-specific verbalization features on the image of success in the Russian language.

The article considers the peculiarities of the nation stereotype functioning in the novel Notes of a Ukrainian Madman by Lina Kostenko. In the focus of the analysis are the basic concepts (the nation, the people, Ukrainians, the state, a society), by means of which the author's stereotype of the Ukrainian nation is revealed. A set of evaluative nominations that construct a model of the nation stereotype has been established. The greatest number of epithets refers to the lexeme nation. They create a nominative field of the author's stereotype and express mostly negative connotations. The study has revealed that the expression of the author's model of the stereotype is the image of the protagonist as a representative of the society of the Ukrainians, living in the XX-XXI centuries, whose communicative behavior demonstrates an evaluative attitude to his people. Evaluative nominations that construct a model of national stereotype in the text of the novel are mostly endowed with negative connotations and high expressiveness. The usage features of various linguistic and stylistic means, metaphorical techniques, as well as occasionalisms, loanwords, ethnonymes in the author's representation of the Ukrainian nation are analyzed. Verbalization of the image of Ukraine is carried out by means of syntactic constructions of monologue, dialogue, and quotation. The factors that could influence the individual perception and reproduction of the nation stereotype in the literary text are identified. The author's stereotype in the analyzed work appears not idealized, but, due to the individual experience of the writer, social and political factors, critically considered. Prospects for further research on national stereotypes in linguistics concern the development of the criteria for selecting factual material, texts of various functional styles and genres, as well as the comparative study of the specifics of modeling stereotypes, their verbalization and dynamics in the works of different writersю ; У статті розглянуто особливості функціонування національного стереотипу в романі Ліни Костенко «Записки українського самашедшого»; здійснено аналіз основних концептуальних понять, що моделюють авторський стереотип української нації; акцентовано увагу на різноманітті мовностилістичних засобів актуалізації характерних ознак українців. Встановлено комплекс оцінних номінацій, що конструюють модель національного стереотипу. Визначено чинники, що могли вплинути на індивідуальне сприйняття і відтворення автостереотипу в художньому тексті.

The article investigates the system of values in the American linguoculture through the VALUES concept. We divide the key values into the following main groups: vital, social, political, moral, religious and ideological, artistic and aesthetic, family and labor values. The nominative field of the VALUES concept is created on the basis of linguistic means that reveal it. The structure of the nominative field of the concept is represented by the nuclear and its periphery, which include the meaning of a certain lexeme, introduced by a hyperseme / hypersemes. This higher order semantic component organizes the development of the semantic field around itself. To establish the nuclear of the VALUES concept nominative field in the American media discourse, the definitions of a key lexeme, as well as related lexemes were traced in dictionaries and thesauruses. The analysis of lexicographic sources represented a synonymic expansion of the key lexeme and related units. The following socio-cultural values of the American society were singled out: personal control over the environment; change; time and its control; equality / egalitarianism, individualism; privacy; individual achievement (status, success); self-reliance / independence; competition; future orientation; action / work orientation; informality; directness / openness / honesty; patriotism, etc. The frequency usage analysis of the key lexemes and their synonymic extension is carried out. It is established that the nuclear of the VALUES concept includes Action / Work orientation component. The perinuclear area consists of the following notions: Equality / Egalitarianism, Time and its control, Change, Individual achievement (status, success), Materialism / Acquisitiveness (possess(iveness), consume(rs), customer (s), goods, services), Privacy, Value (s), etc. The peripheral area of the VALUES concept is the following: Practicality, Individualism, Competition, Personal control over the environment, Future orientation, Directness / openness / honesty (sincerity, sobriety, straightforward, frankness, earnest, etc.), American liberalism and capitalism, Informality, etc. ; У статті досліджено американську лінгвокультурну систему цінностей через концепт ЦІННОСТІ / VALUES. Ключові цінності поділяємо на такі основні групи: вітальні цінності, соціальні, політичні, моральні, релігійні й ідеологічні, художньо-естетичні, родинні, трудові. Створено номінативне поле концепту VALUES на основі мовних засобів, які його репрезентують. Структура номінативного поля концепту представлена у вигляді ядра та периферії, до яких входить значення певної лексеми, представлене гіперсемою/гіперсемами – семантичним компонентом вищого порядку, що організовує навколо себе розгортання семантичного поля. Для встановлення ядра номінативного поля концепту VALUES в американському масмедійному дискурсі були опрацьовані дефініції ключової лексеми, а також пов'язаних із нею лексем у словниках та тезаурусах. Шляхом аналізу лексикографічних джерел установлено синонімічне розширення ключової лексеми та одиниць, пов'язаних з нею. Виокремлено низку соціокультурних цінностей американського суспільства, зокрема personal control over the environment; change; time and its control; equality / egalitarianism;individualism; privacy; individual achievement (status, success); self-reliance / independence; competition; future orientation; action / work orientation; informality; directness / openness / honesty; patriotism тощо. Здійснено аналіз частотності вживання ключових лексем та їх синонімічних розширень. Установлено, що до ядра концепту VALUES належить складник Action / Work orientation. До навколоядерної зони входять: Equality / Egalitarianism, Time and its control, Change, Individual achievement (status, success), Materialism / Acquisitiveness (possess(iveness), consume(rs), customer(s), goods, services), Privacy, Value(s) тощо. Складовими периферії концепту VALUES є: Practicality, Individualism, Competition, Personal control over the environment, Future orientation, Directness / openness / honesty (sincerity, sobriety, straightforward, frankness, earnest, etc.), American liberalism and capitalism, Informality тощо.

В статье рассматривается смысловая нагрузка понятия Терроризм, выявляются основные семы, раскрывающие его значение. Терроризм понимается как нелегитимное целенаправленное насилие, применяемое с целью насаждения страха и ужаса среди мирного населения для достижения определенными силами политических целей. Деятельность террористов представляет собой своеобразный диалог между террористическими группировками и властью. Коммуникативная составляющая террористической деятельности определяет важную роль средств массовой информации в представлении образа того или иного события. При анализе корпуса немецкоязычного фактического материала проверялась гипотеза о возможности создания универсальной когнитивной модели концепта Терроризм, построенной по принципу номинативного поля. Были выявлены обязательные и второстепенные компоненты сценария события, характерные для исследуемого концепта. К обязательным компонентам относятся непосредственные участники противостоящие субъекты (террористы власти) и объект (жертвы) террористической деятельности, их действия, результат и пространственно-временная локализация события. Второстепенные элементы включают косвенных участников события, их действия, цель, средства, обстоятельства, оценку террористической деятельности. В результате анализа номинативных единиц различных лексико-семантических групп, вербализующих обязательные структурные компоненты концепта Терроризм в интернет-порталах ФРГ, были сделаны следующие выводы. Лексико-семантические средства выражения концепта Терроризм могут быть сгруппированы по сходным семантическим признакам и выстроены иерархически. Их система является открытой и динамичной. Созданию образа события в новостных сообщениях о террористических атаках служат лексико-синтаксические единицы разного уровня (от слов до предложений). ; The article deals with the semantic load of the concept of Terrorism, identifies the main schemes that reveal its meaning. Terrorism is understood as illegitimate, targeted violence used to spread fear and terror among civilians in order to achieve political goals by certain forces. Terrorist activities are a kind of dialogue between terrorist groups and the authorities. The communicative component of terrorist activities determines the important role of media in presenting the image of an event.During the analysis of the corpus of factual material in German, the hypothesis of possibility of creating a universal cognitive model of the concept Terrorism, built on the principle of the nominative field, was tested. The obligatory and secondary components of the scenario of the event characteristic for the investigated concept were revealed. The mandatory components include direct participants, namely the opposing subjects (terrorists authorities) and the object (victims) of terrorist activity, their actions, the result and spatial and temporal localization of the event. Secondary elements include indirect participants in the event and their actions, purpose, means, circumstances and assessment of terrorist activities.As a result of the analysis of nominative units of various lexical and semantic groups, verbalizing the mandatory structural components of the concept of Terrorism in the Internet portals of Germany, the following conclusions were made. Lexical and semantic means of expression of the concept Terrorism can be grouped by similar semantic features and arranged hierarchically. Their system is open and dynamic. Lexical and syntactic units of different levels (from words to sentences) serve to create an image of the event in news reports about terrorist attacks.

Настоящая статья посвящена исследованию системно-структурной организации важнейшего в русской концептосфере нового государственного управления когнитивного образования концепта «Социальное управление». В работе представлено и описано номинативное поле исследуемого концепта, которое формируется за счёт лексических и фразеологических единиц, входящих в состав одноимённого макрополя и образующих его микрополей. Особое внимание в статье уделяется анализу основных направлений развития концепта «Социальное управление», связанного с изменением составляющих его когнитивных дифференциальных признаков. Отмеченные процессы проявляются, с одной стороны, в исчезновении когнитивных признаков, сформировавшихся в период развития Советского государства под влиянием господствовавшей марксистско-ленинской идеологией, а с другой стороны, в закреплении новых когнитивных признаков. В статье делается важный вывод о том, что подобные трансформации обусловливают изменение состава номинативного поля концепта «Социальное управление», проявляющееся, прежде всего, в его расширении за счёт различного рода инноваций. ; The present article is devoted to the study of system-structural organization of the most important cognitive formation in the conceptual sphere of the new Russian state administration the concept of social control. The nominative field of the concept formed by lexical and phraseological units which are the constituents of the macro-field with the same title and its micro-fields is presented and described in the article. The research is particularly focused on the analysis of the main trends in the development of the concept of social control connected with the change of its cognitive distinctive features. The studied processes, on the one hand, manifest the disappearance of cognitive signs, formed during the development of the Soviet state under the influence of the prevailing Marxist-Leninist ideology, but, on the other hand, consolidate the new cognitive features. To sum up, such transformations determine the modification of the nominative field of the concept "social administration" that appears itself first of all in its extension on account of various innovations.