Suchergebnisse

Rosja zawsze była państwem, które dążyło, aby być mocarstwem. Nawet jeżeli straciło znaczenie po rozpadzie ZSRR, to chęć powrotu jako twórcy porządku międzynarodowego, wymusza wypracowanie nowej strategii, która przewiduje użycie środków soft power. Stanowi to pewną przeszkodę dla Rosji, która tradycyjnie przygotowana jest do użycia sił zbrojnych czy presji ekonomicznej. Dużo gorzej jest z wykorzystaniem wartości, które w zamierzeniach Moskwy powinny być różne od Zachodu. Wynikało to z tego, że Rosja stara się stworzyć konkurencyjny do zachodu projekt soft power. Rosja stara się dobrze wykorzystać swoją dyplomację, w tym cyfrową, umiejętnie jej używając nawet jako narzędzi propagandy czy walki w cyberprzestrzeni. ; Russia has always been a country seeking the Great Power status. Even though it lost its importance after the collapse of the Soviet Union, the desire to return to the role of the creator of international order force it to introduce new strategy that will implement soft power resources. This represents a certain obstacle for Russia, which traditionally is accustomed to hard power resources like economic pressure or the use of armed forces. Culture is Russia's soft power resource that is significant. Values can be more problematic for Russia, because in Moscow's intentions they should be different from the Western values. Russia is trying to create an alternative soft power project, competitive to that of the West. Russia is trying to make good use of its diplomacy, including digital diplomacy, in order to show the use of its hard power to be seen as soft.

Rosja zawsze była państwem, które dążyło, aby być mocarstwem. Nawet jeżeli straciło tematyce bezpieczeństwa międzynarodowego. W odniesieniu do roku 2016 autor dokonał (siłą rzeczy) subiektywnego wyboru tekstów, które znalazły się na łamach czterech publikacji- ,,Bellony", ,,Rocznika Bezpieczeństwa Międzynarodowego", ,,Rocznika Strategicznego" oraz ,,Stosunków Międzynarodowych". W naturalny sposób tematyka podejmowana przez autorów rzeczonych publikacji stanowi odzwierciedlenie obecnego stanu międzynarodowego środowiska bezpieczeństwa oraz prognoz co do kierunków jego dalszej ewolucji. ; Russia has always been a country seeking the Great Power status. Even though it lost its importance after the collapse of the Soviet Union, the desire to return to the role of the creator of international order force it to introduce new strategy that will implement soft power resources. This represents a certain obstacle for Russia, which traditionally is accustomed to hard power resources like economic pressure or the use of armed forces. Culture is Russia's soft power resource that is significant. Values can be more problematic for Russia, because in Moscow's intentions they should be different from the Western values. Russia is trying to create an alternative soft power project, competitive to that of the West. Russia is trying to make good use of its diplomacy, including digital diplomacy, in order to show the use of its hard power to be seen as soft.

Wenige Begriffe stehen in der internationalen Politik höher im Kurs als Soft Power - und ziehen mehr irrige Annahmen nach sich. Wenn es darum geht, das internationale Renommee eines Landes zu verbessern, greifen die meisten Glaubenssätze zu kurz oder sind schlichtweg falsch. Mit den Mitteln von PR und Marketing sind Imagewandel nicht zu erreichen. (IP)

В статье рассматриваются показатели «мягкой силы» Колумбии согласно подходу RGMs. Руководствуясь статистическими данными, автор анализирует сильные и слабые стороны в сложившихся условиях политической турбулентности. ; The article deals with indicators of Colombia's soft power, according to the RGMs system. Guided statistics, the author analyzes the strengths and weaknesses in the current context of political turbulence.

"The influence of soft power is very difficult to measure. It is associated with intangible resources such as culture or ideology, as well as the ability to use them skillfully in order to gain allies through attraction rather than coercion or payments. After the collapse of communism, Russia retained a huge military potential from the Soviet Union but largely lost its cultural and ideological appeal. Therefore, in order to rebuild its external attractiveness (at least in the post-Soviet space), Russia began to develop its foreign policy according to soft power principles. But Russian policy-makers misinterpreted the concept of soft power. They failed to appreciate the idea of partnerships with clear advantages for both sides in the near and long term. Instead, Moscow perceives soft power as the capacity to influence, or even manipulate, public opinion in target countries.
Although Russia possesses influential soft power channels to post-Soviet states like access to its labor market, language proximity, a common culture, and enormous energy resources, Moscow has been unable to enhance its attractiveness among its closest neighbors. Russian authorities focus most of all on loyal constituencies (such as compatriots living abroad) and seek to mobilize people who already follow Russia's goals and principles. Russia's insufficient soft power activism in the post-Soviet area is also due to its neo-imperial attitude toward neighboring states. Moscow is not able to offer them an attractive vision of integration without building patterns of strong dependence. Therefore, its proposal of close political and economic cooperation seems quite dangerous for the sovereignty and long-term development of its neighbors.
The notion of soft power holds strong normative potential based on domestic standards and norms of social and political life that are practiced in the state seeking to enhance its influence abroad. It is impossible to create an appealing external image without dealing effectively with domestic problems. Russia has many problems with corruption, the abuse of human rights, the lack of democracy, and the rule of law. Thus its model of political and socio-economic transformation cannot be seen as a positive example for other post-Soviet countries.
As soft powers usually use the most transparent and democratic measures to build their external attractiveness, the only way for Russia to become a real soft power in the post-Soviet area is to introduce serious internal reforms that focus on the liberalization of its economy and the democratization of its political system. It is only through real democratic change that Russia will reach its soft power potential." [author's abstract]

Russia has always been a country seeking the Great Power status. Even though it lost its importance after the collapse of the Soviet Union, the desire to return to the role of the creator of international order force it to introduce new strategy that will implement soft power resources. This represents a certain obstacle for Russia, which traditionally is accustomed to hard power resources like economic pressure or the use of armed forces. Culture is Russia's soft power resource that is significant. Values can be more problematic for Russia, because in Moscow's intentions they should be different from the Western values. Russia is trying to create an alternative soft power project, competitive to that of the West. Russia is trying to make good use of its diplomacy, including digital diplomacy, in order to show the use of its hard power to be seen as soft.

The term ""soft power"" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brin

"Der wirtschaftliche Aufstieg der Volksrepublik China scheint schier unendlich. Doch anders als von vielen Beobachtern erwartet, verfolgte die aufstrebende Großmacht nach 1989 einen Kurs der Kooperation und nicht einen der Konfrontation. Der Autor analysiert die Merkmale der chinesischen 'Soft Power', mit der das Reich der Mitte ganz gezielt seine Interessen durchzusetzen vermag." (Autorenreferat)

India is a country experiencing tremendous eco­nomic growth while its political ambitions are aiming higher and higher as well. The country is trying to increase its global power using re­sources and instruments of soft power. India is learning this art anew, using its rich culture and reaching back to its past traditions. References made to religious diversity and democracy are another powerful tool in the state arsenal.There has been a reorientation in foreign policy as well, which refocused on supporting the state's economic development by seeking and maintaining good relations with foreign countries. Soft power instruments have grown in importance, especially as concerns culture and values, which combined with peaceful poli­cies made for a truly great opportunity of using soft power.