Suchergebnisse

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

The present study examines CSR in hotels. The study begins with a review of the concept of CSR in light of corporate sustainability, corporate reputation and corporate communications. It employs case study methodology to examine the CSR implementation and initiatives of the Accor Group which is one of the leading hotel operators in the world. The Accor Group is present in 92 countries across five continents, owns, leases or manages 3700 hotel properties. It has a portfolio of 18 brands ranging from economy to luxury. The reason Accor Group is selected for the case study is its CSR program titled "PLANET 21" which covers 21 CSR initiatives covering 7 domains which it calls; health, nature, carbon, innovation, local, employment and dialogue. These domains cover a wide spectrum of CSR topics and represent a variety of stakeholder groups. Also the global nature of the company under examination ensures that different types of geographically classified CSR philosophies are covered. The findings of the case study are used to develop suggestions for hotel businesses desiring to develop CSR policies. ; Bu araştırma otel işletmelerinde kurumsal sosyal sorumluluk (KSS) kavramını incelmektedir. Çalışma kurumsal sürdürülebilirlik, kurumsal itibar ve kurumsal iletişim ışığında KSS kavramının incelenmesi ile başlamaktadır. Örnek olay yöntemiyle, önde gelen küresel otel işletmelerinden biri olan Accor Group'un KSS girişim ve uygulamaları incelenmektedir. Accor Group, 92 ülkede, ekonomikten lükse uzanan 18 farklı marka altında, 3700 otel işleten bir otel işletmecisidir. Araştırmada Accor Group'un seçilmesinin nedeni; sağlık, doğa, karbon, yenilik, yerel, istihdam ve diyalog olarak adlandırdığı yedi boyutta 21 KSS girişiminden oluşan "Planet 21" adlı KSS programı uyguluyor olmasıdır. Bu programda ele alınan boyutlar, KSS başlıklarına ilişkin geniş bir yelpazenin yanı sıra pek çok paydaş grubunu kapsamaktadır. İncelenen işletmenin küresel oluşu, coğrafi temelli olarak da sınıflandırılabilen farklı KSS felsefelerinin kapsanmasını sağlamaktadır. Bulgular ışığında KSS politikaları ve girişimleri geliştirme yönünde diğer otel işletmelerine yönelik öneriler geliştirmiştir.

Soziale Verantwortlichkeit von Unternehmen als Untersuchungsgegenstand -- Die Bedeutung der CSR-Wahrnehmung für Einstellungen und Verhalten von Nachfragern als Forschungslücke -- Konzeptionelle Grundlagen der Corporate Social Responsibility -- Implikationen für das Markenmanagement von Unternehmen und die weitere Forschung.

Background: Corporate social responsibility (CSR) has a great influence on the sustainability of company development, so it can be considered a business model for business effectiveness. Objective: The objective of the research is to determine the mutual influence of real-estate companies' activities and CSR effectiveness in different countries. This study examines indicators for assessing companies' financial stability, CSR, and working capital management's influence on the activity effectiveness of real-estate companies. Methods/Analysis: Questionnaires, the principal component method, the Sobel test, and linear regression analysis are used to evaluate the relationship between CSR and the business performance of autocratic management-style companies. The authors' algorithm for assessing a company's financial stability, CSR, and capital management, which affect the efficiency of companies, is proposed. Findings: Empirical analysis has shown that management has no mediating effect on CSR and enterprise performance relationships for companies with high financial stability and working capital, though it has a stimulating effect for low financial stability companies. CSR and business performance have positive relationships in companies, but despite financial stability growing, the autocratic leadership style reduces interest in CSR development. This paper conceptualizes the impacts of CSR on the effectiveness of companies. Novelty: The novelty of this study is to create theoretical and practical provisions aimed at laws and regulations. Doi: 10.28991/ESJ-2023-07-03-08 Full Text: PDF

Corporate social responsibility of business is becoming an increasingly relevant subject of research in political science, sociology, economics and law. The social responsibility of business is becoming the object of close attention of both governmental and nongovernmental organizations, and the priority of its development is provided at the national, supranational and international levels. This article considers the political and legal dimensions of the model of corporate social responsibility implemented through the Global Compact as an unprecedented private initiative of the United Nations. Astudy of the social consequences of the Global Compact offers the opportunity to observe the development of an extremely important initiative: the dissemination of practices and models of corporate social responsibility and the possible implications of this action for society, for business and for the United Nations itself. Corporate social responsibility, having an internal and external dimension, social and political content, goes far beyond the formal legal aspect. At the same time, states, including the BRICS countries, interested in developing corporate social responsibility practices, by legal means, in one way or another contribute to the development of the most promising practices of the social responsibility of business from their point of view. The United Nations pays special attention to the private sector as a promising tool for responding to new problems arising within the international environment. The principles formulated by the United Nations in the Global Compact are reflected and developed in the documents of other international organizations, and then in the programs and regulatory documents of the participating countries, and, of course, in the various codes of large and medium-sized corporations.

Social responsibility is an ethical theory in which individuals, groups and businesses are held accountable for fulfilling civic obligations. These actions must be of huge benefits to the whole of society. This paper advocates that a peaceful balanced economic growth, welfare of society and the environment must be hinged on a transparent partnership between businesses, governmental and non-governmental organisations. It is the view of the paper that businesses do not contribute huge resources directly to peace rather such resources are channeled to worthy projects/programs like ensuring equity, stakeholder engagement, and even fighting corruption. The paper recommends that a scarce resource like money does not thrive in restive environments. Consequently, social responsibility of individuals groups and businesses is an inevitable ingredient and panacea in working together for peace especially in restive environments.

The business of business is business. So why should corporations be involved in development? This groundbreaking new book makes the case that governments and their international agencies, grouped under the umbrella of the United Nations, have failed in their attempts to rid the planet of underdevelopment and poverty. If development is the objective then it seems that the solution and the responsibility lies with the private sector - particularly through the Corporate Social Responsibility (CSR) programmes of large corporations, with their tremendous power and economic strength. Written by note