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"The Rise of Global Corporate Social Responsibility Combining insights from international relations theory with institutional approaches from organization theory and public policy, this book provides a complete explanation for the adoption of Corporate Social Responsibility (CSR), showing how global norms influenced CSR adoption in the mining industry. Global normative developments have clearly had an important influence on major mining companies: by the mid-2000s the majority had adopted sustainable development as a normative frame for their CSR policies and practices. "--

Annotation

Soziale Verantwortlichkeit von Unternehmen als Untersuchungsgegenstand -- Die Bedeutung der CSR-Wahrnehmung für Einstellungen und Verhalten von Nachfragern als Forschungslücke -- Konzeptionelle Grundlagen der Corporate Social Responsibility -- Implikationen für das Markenmanagement von Unternehmen und die weitere Forschung.

The present study examines CSR in hotels. The study begins with a review of the concept of CSR in light of corporate sustainability, corporate reputation and corporate communications. It employs case study methodology to examine the CSR implementation and initiatives of the Accor Group which is one of the leading hotel operators in the world. The Accor Group is present in 92 countries across five continents, owns, leases or manages 3700 hotel properties. It has a portfolio of 18 brands ranging from economy to luxury. The reason Accor Group is selected for the case study is its CSR program titled "PLANET 21" which covers 21 CSR initiatives covering 7 domains which it calls; health, nature, carbon, innovation, local, employment and dialogue. These domains cover a wide spectrum of CSR topics and represent a variety of stakeholder groups. Also the global nature of the company under examination ensures that different types of geographically classified CSR philosophies are covered. The findings of the case study are used to develop suggestions for hotel businesses desiring to develop CSR policies. ; Bu araştırma otel işletmelerinde kurumsal sosyal sorumluluk (KSS) kavramını incelmektedir. Çalışma kurumsal sürdürülebilirlik, kurumsal itibar ve kurumsal iletişim ışığında KSS kavramının incelenmesi ile başlamaktadır. Örnek olay yöntemiyle, önde gelen küresel otel işletmelerinden biri olan Accor Group'un KSS girişim ve uygulamaları incelenmektedir. Accor Group, 92 ülkede, ekonomikten lükse uzanan 18 farklı marka altında, 3700 otel işleten bir otel işletmecisidir. Araştırmada Accor Group'un seçilmesinin nedeni; sağlık, doğa, karbon, yenilik, yerel, istihdam ve diyalog olarak adlandırdığı yedi boyutta 21 KSS girişiminden oluşan "Planet 21" adlı KSS programı uyguluyor olmasıdır. Bu programda ele alınan boyutlar, KSS başlıklarına ilişkin geniş bir yelpazenin yanı sıra pek çok paydaş grubunu kapsamaktadır. İncelenen işletmenin küresel oluşu, coğrafi temelli olarak da sınıflandırılabilen farklı KSS felsefelerinin kapsanmasını sağlamaktadır. Bulgular ışığında KSS politikaları ve girişimleri geliştirme yönünde diğer otel işletmelerine yönelik öneriler geliştirmiştir.

Background: Corporate social responsibility (CSR) has a great influence on the sustainability of company development, so it can be considered a business model for business effectiveness. Objective: The objective of the research is to determine the mutual influence of real-estate companies' activities and CSR effectiveness in different countries. This study examines indicators for assessing companies' financial stability, CSR, and working capital management's influence on the activity effectiveness of real-estate companies. Methods/Analysis: Questionnaires, the principal component method, the Sobel test, and linear regression analysis are used to evaluate the relationship between CSR and the business performance of autocratic management-style companies. The authors' algorithm for assessing a company's financial stability, CSR, and capital management, which affect the efficiency of companies, is proposed. Findings: Empirical analysis has shown that management has no mediating effect on CSR and enterprise performance relationships for companies with high financial stability and working capital, though it has a stimulating effect for low financial stability companies. CSR and business performance have positive relationships in companies, but despite financial stability growing, the autocratic leadership style reduces interest in CSR development. This paper conceptualizes the impacts of CSR on the effectiveness of companies. Novelty: The novelty of this study is to create theoretical and practical provisions aimed at laws and regulations. Doi: 10.28991/ESJ-2023-07-03-08 Full Text: PDF