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Preface And Acknowledgements -- Contents -- Notes On Contributors -- List Of Abbreviations -- List Of Figures -- List Of Tables -- Chapter 1: Foreword -- Note -- References -- Chapter 2: Introduction -- Note -- Part I: Part I: Polling -- Chapter 3: The Polls And Their Context -- The Nature And Number Of Polls -- The Relationship Between The Polls And Their Media Sponsors -- How Poll Findings Are Disseminated -- The Regulation Of The Polls -- Notes -- References -- Chapter 4: The Performance Of The Polls -- References -- Chapter 5: The Election In Scotland -- Note -- References -- Chapter 6: Outside The Marginals: Constituency And Regional Polling At The 2015 General Elections -- The 2010 General Election -- The 2015 General Election -- The Liberal Democrats -- The Rise Of Ukip -- The Missing "Worcester Woman" And "Mondeo Man" -- Lord Ashcroft -- How The Polls Were Done -- Question Wording -- Increasing Our Understanding -- Campaign Data -- References -- Chapter 7: What The Polls Polled: Towards A Political Economy Of British Election Polls -- When, Where And What -- Voting Questions -- Questions About The Leaders -- The Issues -- Campaigning -- Parties And The Coalition -- Outcome -- Conclusion -- Notes -- References -- Part Ii: Campaigns -- Chapter 8: An Interview With Jeremy Sinclair -- Chapter 9: The Conservative Campaign -- Chapter 10: The Labour Campaign -- The Electoral Context -- The Consequence Of Coalition -- The Progressive Vote United? -- The Economy And The Deficit -- One Nation -- A Campaign That Mattered? -- Note -- References -- Chapter 11: The Snp Campaign -- Chapter 12: Chill Wind: The Liberal Democrat Campaign -- Power For A Reason -- The Price Of Power -- Mission Impossible -- The "Wheelhouse" -- The Message -- Manifesto Key Themes -- Ground War And Morale -- Membership Drive -- Incumbency -- The Money And In-Seat Resource

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Political Marketing on 23 November 2016, available online: http://www.tandfonline.com/10.1080/15377857.2016.1262222. ; The campaign consulting business in the United States is the largest in the world and has had some success in globally exporting its expertise in terms of both personnel and technique. This paper reflects on the so-called "Americanization" of British elections and draws attention to some of the significant landmarks in the relationship between strategists in the two countries. The discussion does, however, identify the limitations of this idea as an organizing concept for understanding how election campaigning has developed in the United Kingdom.

This paper was accepted for publication in the journal International Journal of Press-Politics and the definitive published version is available at http://dx.doi.org/10.1177/1940161215626948 ; This is a book review of Aeron Davis. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge: Polity, 2013, ISBN: 97807456398

Media coverage of the contemporary British Labour party routinely suggests party leaders, notably Tony Blair, have been overly reliant on using focus group as a means of obtaining voter feedback. The paper explores this popular understanding by considering how and when qualitative forms of opinion research began to play a significant role in developing campaign strategy. Following their incorporation into party planning during the mid-1980s, focus groups provided an increasingly influential (and at the time more discreet) source of data and support for the leadership's Policy Review later that decade. Following the 1992 election defeat selective findings from the party's qualitative research programme became integral to the public relations' initiatives of Labour's self-styled 'modernisers,' particularly in their largely successful attempt to delegitimise and then marginalise the role of the party's once formidable affiliated union supporters in internal affairs. Crucially this contributed to a climate that enabled the key moderniser Tony Blair to emerge and win the leadership. Adapted from the source document. COPIES ARE AVAILABLE FROM: HAWORTH DOCUMENT DELIVERY CENTER, The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580