Leidet Japans Moral unter seinen eigenen Tugenden?
In: Aus Politik und Zeitgeschichte: APuZ, Volume 44, Issue 50, p. 19-26
ISSN: 0479-611X
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In: Aus Politik und Zeitgeschichte: APuZ, Volume 44, Issue 50, p. 19-26
ISSN: 0479-611X
World Affairs Online
World Affairs Online
In: Sigma global nursing excellence
"The pandemic and its aftermath have impacted the healthcare landscape in ways that are still unfolding. Many pre-existing challenges have been significantly exacerbated. Stress and burnout levels increased dramatically, and especially hard hit have been nurse managers. Surveys predict alarmingly severe staffing shortages, including as many as 450,000 nurses before the end of the decade. And the erosion of trust at all levels has been made worse by corporate consolidation and waves of what have been called copycat layoffs. Using construction as their metaphor, authors Joe Tye and Bob Dent make a compelling case that a healthcare organization's invisible architecture-a foundation of core values, a superstructure of organizational culture, and the interior finish of workplace attitude-is no less important than its visible architecture. Further, they assert that culture will not change unless people change, and people will not change unless they are inspired to do so and given the right tools. This multi-AJN award winning, fully updated third edition of Building a Culture of Ownership in Healthcare takes readers on a journey from accountability to ownership-providing a proven model, strategies, and practical solutions to help improve organizational culture in the healthcare setting. Readers will learn how investing in their organization and their people can enable a significant, successful change in productivity; employee engagement; nurse satisfaction, recruitment, and retention; quality of care; patient satisfaction; and financial outcomes. This new edition will include strategies to enhance bilateral loyalty and rebuild trust; promote emotional safety to complement psychological safety, including planning and caring for Covid's emotional long haulers; and foster a Proceed Until Apprehended mindset that encourages creativity, innovation, and problem-solving. It will be packed with many new examples from inside and outside of healthcare. This edition will also share the Assess-Inspire-Engage-Sustain Model for Cultural Transformation and show how the Growth-Impact Model can be used to shape a Culture of Ownership that achieves growth along the dimensions of scope and scale and impact along the dimensions of reach and depth. Building a more positive Culture of Ownership has never been more important."
"From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself. From coffee shops to rental apartments to social media posts the world round, a sleek and deceptively simple aesthetic has come to predominate. It's in the neon signs and exposed brick of an Internet cafe in Nairobi or the skeletal, modern furniture of an Airbnb in Portland. These designs are easy to identify, but even more crucially, they photograph well. In their simplicity and studied airiness, these images fit seamlessly into the Instagram grid. But this aesthetic is only one small aspect of a broader program of curation that is determined by the algorithm-a network of mathematically determined choices that ramify into the development of city grids and music playlists alike. To have our tastes, behaviors, and emotions governed by computers, does nothing short of call the very notion of free will into question. Over the last decade, Kyle Chayka has studied the homogeneity of this curation of reality. Working as a contributor for The New Yorker, The New York Times Magazine, and The New Republic, he has traveled to Berlin, Reykjavik, and Los Angeles tracing the algorithm's lineage. In Filterworld, Chayka lucidly examines how this deeply filtered aesthetic-spanning digital and physical spaces-creates an uncanny blend of work, home, and social life. As the algorithm determines our choices, other important questions arise: What happens when shareability supersedes messiness, innovation, and creativity-the very nature of being human? What does the notion of choice mean when the available options have been so carefully arranged for us? Filterworld offers a way out. Kyle Chayka shows us how to disconnect from the tyranny of the algorithms that continue to override our sensibilities, and inform even our most intimate, real-world interactions. Most importantly, he shows us how to reclaim our individual freedom"-- Introduction: Welcome to filterworld -- The rise of algorithmic recommendations -- The disruption of personal taste -- Algorithmic globalization -- The influencer economy -- Regulating filterworld -- In search of human curation -- Conclusion
In: Thorndike Press large print biography and memoir
"In 1850s South Carolina, an enslaved woman named Rose faced a crisis, the imminent sale of her daughter Ashley. Thinking quickly, she packed a cotton bag with a few precious items as a token of love and to try to ensure Ashley's survival. Soon after, the nine-year-old girl was separated from her mother and sold. Decades later, Ashley's granddaughter Ruth embroidered this family history on the bag in spare yet haunting language--including Rose's wish that "It be filled with my Love always." Ruth's sewn words, the reason we remember Ashley's sack today, evoke a sweeping family story of loss and of love passed down through generations. Now, in this illuminating, deeply moving book inspired by Rose's gift to Ashley, historian Tiya Miles carefully unearths these women's faint presence in archival records to follow the paths of their lives--and the lives of so many women like them--to write a singular and revelatory history of the experience of slavery, and the uncertain freedom afterward, in the United States. The search to uncover this history is part of the story itself. For where the historical record falls short of capturing Rose's, Ashley's, and Ruth's full lives, Miles turns to objects and to art as equally important sources, assembling a chorus of women's and families' stories and critiquing the scant archives that for decades have overlooked so many. The contents of Ashley's sack--a tattered dress, handfuls of pecans, a braid of hair, "my Love always"--are eloquent evidence of the lives these women lived. As she follows Ashley's journey, Miles metaphorically unpacks the bag, deepening its emotional resonance and exploring the meanings and significance of everything it contained. All That She Carried is a poignant story of resilience and of love passed down through generations of women against steep odds. It honors the creativity and fierce resourcefulness of people who preserved family ties even when official systems refused to do so, and it serves as a visionary illustration of how to reconstruct and recount their stories today"--
The imperative for strategy implementation / Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley and Mike Wright -- Resources and governance -- Sourcing external knowledge : clusters, alliances, and acquisitions / Stephen Tallman and Anupama Phene -- A study of the long-term value of capabilities-based resources, intangible strategic assets, and firm performance / Brian R. Chabowski and G. Tomas M. Hult -- Ipos and corporate governance / Igor Filatotchev, Mike Wright and Garry D. Bruton -- Epistemics at work : the theory of mind in principal-agent relations / Stefan Linder, Nicolai Foss and Diago Stea -- Social construction of boundaries in the context of the official and unofficial economies / Katalin Takacs-Haynes and R. Duane Ireland -- Antitrust compliance / D. Daniel Sokol -- Managing human capital -- The aging workforce : implications for human resource management research and practice / Donald M. Truxillo, David M. Cadiz, and Jennifer R. Rineer -- Women at the top : will more women in senior roles impact organizational performance? / Carol T. Kulik and Isabel Metz -- Managing human capital : meta-analysis of links among human resource management practices and systems, human capital and performance / David J. Ketchen Jr., T. Russell Crook, Samuel Y. Todd, James G. Combs, and David J. Woehr -- Exploring the relationship between human resource management and organizational performance in the healthcare sector / Ian Kessler -- Evidence-based management at the bottom of the pyramid : why human resources standards and research must connect more closely / Wayne F. Cascio and John W. Boudreau -- Theory development by induction : goal-setting theory, 1990 to 2013 / Edwin A. Locke and Gary P. Latham -- Accounting-based control systems -- Management control systems and creativity / Antonio Davila and Angelo Ditillo -- Exploring the challenges of broadening accounting reports : insights from research / Brad Potter and Naomi Soderstrom -- Organizational design and control choices / Christian Hofmann and Laurence van Lent -- Estimation of discretionary accruals and the detection of earnings management / Paul Zarowin -- The future of strategy implementation / Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley and Mike Wright
In: Handbooks of developmental psychology
Notes on contributors -- Preface / Susan Krauss Whitbourne and Martin J. Sliwinski -- Foundations -- Theoretical perspectives : a biopsychosocial approach to positive aging / Elliot M. Friedman and Carol D. Ryff -- Demography of aging: behavioral and social implications / Susan Krauss Whitbourne and Stacey B. Whitbourne -- Late life : a venue for studying the mechanisms by which contextual factors influence individual development / Denis Gerstorf and Nilam Ram -- Methodological issues in research on adult development and aging / Scott M. Hofer, Philippe Rast, and Andrea M. Piccinin -- Physical changes and health -- Physical exercise and health / Leslie I. Katzel and Gregory M. Steinbrenner -- Behavioral stability and change in health across the adult life cycle / Ilene C. Siegler and Adam Davey -- Cognition -- Processing speed / Judith Dirk and Florian Schmiedek -- Working memory / David P. McCabe and Vanessa M. Loaiza -- Memory and aging / Brent J. Small, Kerri S. Rawson, Sarah Eisel, and Cathy L. McEvoy -- Everyday cognition / Jason C. Allaire -- Personality -- Personality development in adulthood / Nicky J. Newton and Abigail J. Stewart -- Socioemotional perspectives on adult development / Jennifer Tehan Stanley and Derek M. Isaacowitz -- Personality and aging: cognitive perspectives and processes / Eileen Kranz Graham and Margie E. Lachman -- Abnormal aging -- Affective disorders and age: the view through a developmental lens / Jennifer R. Piazza and Susan Turk Charles -- Alzheimer?s disease and other dementias / Joshua R. Steinerman and Richard B. Lipton -- Personality disorders in later life / Daniel L. Segal, Richard Zweig, and Victor Molinari -- Assessment of older adults / Christine E. Gould, Barry A. Edelstein, and Lindsay A. Gerolimatos -- Social processes -- Self-regulation and social cognition in adulthood : the gyroscope of personality / Cory Bolkan and Karen Hooker -- Partners and friends in adulthood / Rosemary Blieszner and Karen A. Roberto -- Intergenerational relationships and aging / Kira S. Birditt and Elvina Wardjiman -- Retirement : an adult development perspective / Mo Wang -- Well-being and creativity -- Effects of remaining time for psychological well-being and cognition / Boo Johansson and Anne Ingeborg Berg -- Successful aging / Colin A. Depp, Ipsit V. Vahia, and Dilip V. Jeste -- Creative productivity and aging : an age decrement : or not? / Dean Keith Simonton -- Author index -- Subject index
In: The annals of the American Academy of Political and Social Science, Volume 387, p. 77-85
ISSN: 0002-7162
Statistics documenting the manpower shrinkage of the Amer Catholic Church in the past decade are cited. Seminarians of religious orders have decreased by 35% since 1965. The main losses are in the specialized ministries which used to draw the best-educated. The effects of this manpower shrinkage on the operation of the Catholic church in the US are examined. There is a trend toward greater involvement of the laity in the operation of the parish & a wide exp'tion with parish councils. The central concept of collegiality, which concerns the general relationship between authority & obedience in the church, is shifting. In pol'al terms, it implies a shift in the power centers, from the Vatican Curia to the Episcopal Synod, from the diocesan chancery to the clergy senate. It does not mean popular democracy but it does tend to move the Catholic church from a strongly authoritarian structure to a semblance of representative or participatory democracy. The practice of collegiality has proceeded further in the religious orders than elsewhere in the church. A profound change in the life-style of the church professional is implied, toward acceptance of a sense of personal responsibility & self-direction. This change lifts instit'ized restrictions that had long been felt to be a barrier to initiative, maturity, & creativity. There is also a switch of emphasis from the diocese to the primary group or small task force which carries overtones of an anti-instit'al bias. The instit represents both bigness & repression. The need for self-confidence & self-fulfillment is emphasized & the younger clergy & religious are often very critical of church leadership. The increasing openness of the church is reflected in the seminaries & training places of church personnel, who are now receiving a much broader & diversified professional preparation. The youthful & decimated generation of trainees will unquestionably add a new dimension to the whole ecclesiastical profession of the future. They appear to be adaptive to sudden change & willing to accept the challenge of a more professional approach to the work of the new church. Modified HA.
World Affairs Online
In: Advances in Social Networking and Online Communities
In the era of the metaverse, a big challenge permeates the digital landscape-a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse. Designed for scholars, practitioners, and policymakers grappling with the challenges of the metaverse, Creator's Economy in Metaverse Platforms extends an invitation into the heart of this transformative landscape. For scholars, it unfolds as a comprehensive guide, unraveling the complexities of the metaverse and the implications for creator economies. Practitioners will find in its pages a practical roadmap to enhance creator engagement, navigate monetization models, and foster sustainable growth. Policymakers, standing at the forefront of regulatory uncertainty, will discover a valuable resource that not only examines the challenges but actively contributes to the formulation of effective guidelines. By immersing its readers in the depth of the metaverse's challenges, the book becomes an indispensable resource for those daring to shape the future of this digital frontier
In: Music and spirituality vol 13
PART I. MUSIC AND AUTHENTICITY IN THE CONTEMPORARY CONTEXT : INDIVIDUALISM, COMMUNITY, AND NEGOTIATIONS OF DIVERSITY. Music, Connection, and Authenticity / Karin S. Hendricks and June Boyce-Tillman ; Music and Spirituality in a Polyphonic Public Sphere / Stephen Roberts ; Improvisation as Spiritual Exercise : The Improvisational Virtues of Empathy, Humility, and Trust / Bruce Benson ; Popular Music for Religious Authenticity in Israeli Jewish Religious Education / Amira Ehrlich ; On Values and Life's Journey Through Music: Reflections on the Eriksons Life Stages and Music Education / Estelle Jorgensen -- PART II: AUTHENTIC CONNECTION AND WELLBEING. A Pathway to Wellbeing: Transcending a Compensatory History of Women in Music / Deborah J. Saidel ; Interlude : The Whole Musical Self and the Sacred Space : Toward Body-Mind Unity Through Musical Performance / Jungmin Grace Han ; Interlude : Music : To Each Their Own When Illness Comes but Rhythm is Universal / Maria Giulia Marini ; Creative Spirit : Conversations that Accompany Creativity in the Lives of Young People Who Are at Risk of Homelessness / Keith Thomasson ; Exploring Lived Experiences of Relationality During Participatory Performances of Sacred Musics at a Care Home for the Elderly / Liesl van der Merwe, Janelize Morelli, and Catrien Wentink ; Mud Drums and Magic : Spirituality and Collaborative Improvised Drumming / Gareth Dylan Smith ; Interlude : A Counselor's Search to Understand How Her Post-Traumatic Growth and Recovery Were Facilitated by Music / Anne T. Jones -- PART III. THERAPY, EDUCATION, AND CARING. Tracing Spirituality in the Everyday / Giorgos Tsiris ; Interlude : Healing with Shamanic Drums / Jillian Schofeld ; Music, Meditation, and Mandalas: Re-Enchanting the Care Home / June Boyce-Tillman ; Facilitating Relational Spaces of Musicking : A Music Educator's Practice of Care / Laura Benjamins ; Authentic Connection in Music Education : A Chiastic Essay / Karin S. Hendricks ; The Soul's Journey Through Music and Movement: Teaching Religion Inclusively in a Camphill SEND Setting / Fabian Lochner and Michele Keim ; Gerotranscendence and Music Therapy : Supporting a Transpersonal Dimension to Aging / Faith Halverson-Ramos -- PART IV. ECOLOGY. Recovering our Humanity : What's Love (and Music) Got to Do With It? / Dave Camlin ; Interlude : This Holy Adventure: A Meditation in Loving Memory of Paul Robertson / Jennifer Kershaw ; Re-Imagining Ritual, Creating Communitas / Chris Roberts ; Spiraling to Life: Listening and Sounding for a Life-Sustaining Society / Tawnya D. Smith.
In: Critical explorations
Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis -- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa -- Perception of inbound tour operators of India towards marketing strategies of Ministry of Tourism / S.S. Boora, Kusum, Megha Gupta -- The perception of the effect of tourism on the local community before the Ibiza Smart Island Project / María Dolores Sánchez-Fernández, José Ramon Cardona -- Describing coopetition among destinations : evidence from the UNWTO Silk Road Program / Francesco Redi, Juan Ignacio Pulido Fernandez -- The evolution of tourism destination competitiveness (TDC) models / Mohd HafizMohd Hanafiah, Muhammad Izzat Zulkifly -- Studying the impact of Egyptian hotels' websites marketing on customers' e-satisfaction / Nancy Awad, Sherif Saad Soliman -- The impact of social network on Italian users' behavioural intention for the choice of a medical tourist destination / Francesca Di Virgilio, Angelo A. Camillo, Isabell C. Camillo -- Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness / Arminda Almeida Santana, Sergio Moreno Gil -- A strategic framework for managing the challenges of developing rural tourism destination branding / Samuel Adeyinka-Ojo -- The effect of city brand love on tourist based city brand equity : city branding study in Indonesia / Elia Ardyan, Ari Susanti -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Country of origin effects : the interaction of place and product? / Nick Clifton -- Empirical investigation of relationship among destination brand equity dimensions : a mediation analysis approach / Vikrant Kaushal, Suman Sharma, Nurmahmud Ali -- How foreign tourist intermediaries perceive and sell a destination : the case of Portugal / Ana Mano Gomes, Rui Augusto da Costa, António Carrizo Moreira -- Advancing the global perspective of tourism by examining core and peripheral destinations / Frances Cassidy, Margee Hume -- Travel agencies and tour operators at KidZania : a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet -- The management of archeological sites as tourism resources : the role of information sources / Nuria Huete-Alcocer, María Pilar Martínez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquierdo-Yusta -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Development of positioning taxonomy for a tourist destination Ladakh, India / Natasha Saq.
Nine science-backed insights on finding success in your business and personal life -- Science-backed brain hacks to crush your goals -- Why you should stop saying sorry, according to science -- Can birth order determine success or failure? science says maybe -- The 7 things science says you must do daily to build a billion-dollar company -- Neuroscience tells us how to hack our brains for success -- 7 science-backed strategies for building powerful habits -- 4 science-backed ways to increase productivity -- Science says our constant connectivity is hurting productivity -- Science knows the 2-step process for breaking bad habits -- 5 bad habits you must change to be more productive -- 5 research-backed strategies to increase your sales revenues -- 5 research-backed tips to increase online sales -- Science warns don't do these 6 things if you want to get hired -- Steps to getting your brand "hired" in the real world -- The science of the first impression : 5 elements of a great first impression -- Closing a deal at a bar? This research can help -- 8 science-backed techniques that will make you more likeable -- Science just gave us another reason not to use emoji at work -- Researchers find that social media can make you happier or miserable -- Motivate customer to buy based on their brain type -- Analyzing the science behind customer loyalty -- The art of persuading customers to tell your story is becoming a science -- The science behind high-converting websites -- 5 Ways to maximize word-of-mouth marketing -- 5 simple tips you can use to capture the attention of millennials -- 7 science-backed strategies for dealing with angry customers -- The science behind customer chum -- Stressed out? Science says to play a video game for 5 minutes -- 9 ways backed by research to turn around a bad day -- Science shows how creativity can reduce stress -- To thrive in work and life, here's what science says you need -- If you're open minded, research says you might do this -- Take a vacation from my business every year. Research shows why it's good for me -- Science knows you need to get a life outside of work. This is how you do it -- 5 science-backed ways to be happier at work -- 4 things science says you can do to be happy
This master-class-in-a-book is designed to guide teachers of mindfulness-based interventions (MBI) in continuing to develop more competence while raising global standards of practice and pedagogy. Starting with the central yet elusive concept of stewardship, it then expands upon the core components of MBI pedagogy. A series of reflective essays by MBI teachers from around the world foregrounds differences and challenges in meeting participants "where they are." Such reflections are both inspiring and thought-provoking for teachers -wherever they are. The book also provides practical guidance and tools for adjusting teaching style and content for special populations, from chronic pain patients to trauma survivors, from health care professionals to clergy, and including many others. Detailed scripts and practices, ready to adopt and adapt, offer opportunities to explore new directions in the classroom, and to continue the life-long development of the teacher. Included in the coverage: • Deepening teachers' skills of guidance of meditation practices • Insights into the essential practice of inquiry and dialogue with participants • New practices that allow participants to explore mindfulness together in a spoken encounter • How to keep up with, review, and make clear to participants the range of scientific evidence supporting the MBIs The breadth of practical insights and hands-on strategies makes Resources for Teaching Mindfulness a unique developmental asset for a wide range of practitioners around the world. Among those who will benefit are physicians and other medical practitioners, health and clinical psychologists, marriage and family therapists, nurses, clinical social workers, physical and occupational therapists, health educators, and organizational development specialists. "A deep, supportive, and challenging dive into the art of teaching mindfulness, including the science of it, in the form of MBSR and other mindfulness-based interventions. Highly experienced contributors offer a cornucopia of inspiring, instrumental, and non-instrumental perspectives on the multi-dimensional topology of the classroom in vastly different contexts and cultures. Of particular note is the intimacy of one's own embodied sharing and exploring of the practice with others as the instructor - with the welcome mat for what arrives within us and between us firmly rolled out in not-knowing, coupled with deep listening, creativity, imagination, daring, and car ...
1. Products and quality: what is the situation?: -- Future trends: population growth and 'taste' -- An example of quality improvement -- Beyond manufacturing quality -- Global competition -- onward. Includes bibliographical references and index. -- 2. Problems in increasing product quality: narrow-mindedness and attitudes: -- Thinking, problem solving, and quality -- Tradition runs deep -- Flaws in economic theory -- The changing nature of design -- Increasing creativity and innovation -- 3. Performance, cost, and price: is it a good deal?: -- Quantifying performance -- The complexity of cost and price -- The balancing act between performance and cost -- Why are there problems? -- 4. Human fit: does the product fit people?: -- Physical fit -- Sensory fit -- Cognitive fit -- Complexity -- Safety and health -- 5. Craftsmanship: joy to the maker, joy to the user: -- Why do we care about craftsmanship? -- The pleasure and pride of craft -- The industry and culture problem -- The nature of craftsmanship -- Some suggestions -- 6. Products, Emotions, and Needs: Love, Hate, or Blah?: -- How Emotions Play a Role -- The Complexity of Human Emotions -- Diversity in Emotional Responses -- The Mechanisms of Emotion -- Human Needs -- Needs and Emotions -- Need Finding -- 7. Aesthetics, Elegance, and Sophistication: Wisdom Through Experience: -- Aesthetics and Industrial Products -- A Bit of Background on Industrial Design -- Elegance and Sophistication -- Product Form and Function -- Some Concerns on Today's Aesthetics -- 8. Symbolism and Cultural Values: Who Are We?: -- Products, Symbolism, and Cultures -- Products and National Cultures -- Products and Subcultures -- Globalism and Cultures -- 9. Global Constraints: Does the Product Fit a Finite Earth and its Inhabitants?: -- Big Problems -- The Role of Industrially Produced Products -- Why These Problems? -- Response to Change -- Revolutionary Approaches -- The Iceberg -- Regulations and Laws -- Now what? -- 10. Conclusion: What Have We Learned? Where Do We Go? -- Discussion of all the elements that go into producing superior products. Maximize your product's performance and minimize the cost - appeal to your customer's emotions with elegance and sophistications - make sure your product is a perfect fit that's human, cultural, and global. -- Suitable for managers, designers, manufacturers, engineers, and marketers, this title looks at the elusive qualities that can make or break a product's success. It helps you to maximize your product's performance - and minimize the cost; appeal to your customer's emotions - with elegance and sophistication; and, more.