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The paper describes possible ways of using pedagogical system of continuous formation of creative
thinking and development of creative abilities of students using intelligent means of the theory of inventive
problem solving at schools to implement productively Federal State Educational Standard primary general
education. The paper describes key features of the pedagogical system NFTM-TRIZ and the necessity of
creating consultation centers on this methodology.

The article discusses a vital problem of preparing a highly qualified personnel for the economy, which becomes mandatory for overcoming stagnation in Russia. A number of approaches to higher school economic education need to be improved or revised. The paper discusses the role of students' motivation to obtain economic education, the importance of systematic study of economy, efficiency of situational analysis as a methodological technique, the importance to include new topical issues in the curriculums.

The world of work and occupations are changing rapidly as globalisation and digitalisation make headway. Today the occupation and its necessary competence requirements stopped being acquired once and forever. Modern professions become dynamic, should constantly reinvent themselves and be maintained by upgrading the competence. Consequently, the pedagogical competence of HEI teachers must also meet the new requirements, and the teachers should continuously widen the scope of their interests. Professional teacher training in Finland is internationally acknowledged thanks to high professionalism of instructors and due to the fact that training is based on research. The article analyses the scientific foundation of professional teacher training in Finland, its implementation and relationship with the changing world of work drawing on the example of the curriculum of HAMK University of Applied Sciences. The analysis of the curriculum shows that pedagogical studies for in-work learners meet the requirement of dynamism. They require involvement and active participation of the learners in the teaching process and its implementation receives positive student feedback.. The curriculum focuses on developing the teacher's work and provides an idealistic view on what it is to work as a teacher. A strive for continuous professional growth stems from pedagogical competence.

Modernization of the social institution of education has caused changes in the forms, technologies and training tools. Increased demands on the labor market to graduates of higher education institutions in the transition to put competence approach to learning. The author poses the problem of finding the point of descent of the network form of training and competence-based approach, as a way to achieve such knowledge and skills that are in demand in the professional sector in the chosen field of study, as well as a method of establishing cooperation with the professional community.

This article examines the issues of lifelong learning, the development of lifelong learning. The need for continuing education. And it explains that continuing education is characterized by several features.

Emigration of graduates of the Russian higher education institutions abroad has become the constant phenomenon of modern life. Creation of the social mobility conditions by the higher school emphasizes the problem of preserving ethnocultural identity by emigrants and their positive attitude to Russia. The paper shows the results of the field sociological studies (internet poll and focus group) on the graduates of the Russian higher education institutions who currently live in Germany. The objective of these studies has been to investigate the tendencies of a change of the sociocultural and civil identity of the Russian-speaking youth abroad. The wave-like nature of the dynamics of the ethnocultural identification of the 8-year residence abroad is found, and four different models of the behavior of young migrants concerning the sociocultural adaptation and the preservation of ethnocultural identity are described. Two characteristics are used as the criteria for the models' identification: "success" and "not success" in the adaptation to the sociocultural life in Germany and a strategy of the preservation of enthocultural identity. Based on them, first, the small group of young migrants who experience problems in the intercultural communication and adaptation and who feel their Russianness, home-sickness is separated. Other three different models of behavior are typical for the young Russian-speaking migrants successful from a standpoint of adaptation but they demonstrate diverse forms of the preservation of enthocultural identity. One of these three groups additionally reveals a negative civil identity to Russia. The studies also reveal the negative attitude of the Russian-speaking youth to collective forms of preservation of cultural identity and to the Russian diaspora aged over 50 years old. The forms of the preservation of ethnocultural identity of the youth to a greater extent have individual character with use of modern communicative technologies. The majority of the respondents show a positive relation to Russia, its history and culture. At the same time a part of young migrants state a rejection of the political regime in the Russian Federation and consider a possibility of returning to Russia only after a change of the political regime in the country. (author's abstract)

This article discusses the pros and cons of distance learning, computer technology used in distance learning.

Promotion of "green" economy, that assumes increasing of the population welfare, social justice and improving of environmental quality, is one of the most important trends in the development of many countries including Russia. For our country building of "green" economy is also linked to the modernization and breaking with export-dependence on raw materials. Higher education institutions could contribute to the development of this process: traditionally both in the world and in Russia at universities environmental initiatives could be implemented and future environmental leaders could grow. To speed up the transition to of "green" economy we have proposed an approach "University as a model of "green" economy". It is based on the possibility of developing, testing and further replication of "green" technologies at universities – in the areas of energy efficiency, waste management, eco-friendly transport, etc. We carried out the analysis of the pilot projects in the field of "green" economy – two cases of separate waste collection: in the Main building of Lomonosov Moscow State University (LMSU) and the LMSU branch in Sevastopol. We conclude that there is a significant potential of the implementation of "green" technologies for the development of "green" economy and for the development of universities themselves.

The article is devoted to analysis of formation processes of interaction between the state, civil society and business in Russia. As an empirical basis the authors use the results of sociological research conducted by Public Opinion Fund in 2015, scientists of the South-Russian Institute of Management – Branch of Russian Presidential Academy of National Economy and Public Administration in 2012 and 2016. 44 % of respondents in the regions expressed a preference for the social partnership of government, business and civil society. The authors believe that the implementation of the mission of the Social Contract-2030 is possible through the mechanism of public-private partnership (PPP), which is the most promising and effective institution in modern economicpolitical condition of Russia. The strategic goals of the state consist in providing transfer of the country to the path of innovative development, aimed at reducing the export-resource dependence of the country in the context of the mission of Social Contract-2030 and the national security strategy of the country is impossible without formation of a partnership between the state, companies and commercial structures. Each of the members of the partnership provides a contribution to the implementation of the project. The business structure for its part contributes investment funds, human resources, effective business technologies, flexibility and responsiveness in decision-making, innovation and other private initiatives and available resources. The state in turn provides a partnership through their powers with necessary legal and institutional resources that ensure protective measures for the formation of a competitive and low-risk business. The main task of civil society is to help citizens in solving social problems and the implementation of control over the power structures in the fulfillment of social obligations of the state. The question of increasing the efficiency of mechanisms of Social contract-2030 implementation between the state, society, and business implies transparency of activities of public authorities and effective management of results.

Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks, databases, various aggregators, applications, etc. The methods and tools of work with new channels of communication are designed and updated on a regular basis. Under conditions of growing competition in the market of goods and services, particularly among institutions of higher education, such marketing method as the promotion of services through internet channels becomes ever more relevant and leads to considerable economic effect when applied. The purpose of writing this article is to provide, based on the results of the study: 1) characteristics of educational services, additional educational services as their integral part as well as non-educational services of the institutions of higher education; 2) designed marketing mix for their promotion on the internet. During the study we applied the methods of system and comparative analysis, generalization and systematization. The features of educational services were considered. The range of services of the institutions of higher education was researched and the main ways to promote these services were identified, the efficiency of promotion tools on the internet was assessed. It was found during the study that the main educational services are promoted on the internet by the institutions of higher education by using websites and social networks pages. The authors also found that educational institutions have a capacity to provide a wide range of additional educational and non-educational services. It is proven that these services are not currently promoted by anyone. Based on the above, we designed a project of developing a separate website with additional services of the institution of higher education of Grodno State University named after Yanka Kupala and the algorithm of promotion of additional services of the University on the internet. The scientific novelty of the conducted research is in the proposal to study, share and develop additional services of an educational institution based on the use of the algorithm, designed by the authors, of promotion of additional services on the internet through the website. Practical significance of the performed research is in the possibility of applying the proposed algorithm to promote the services not only by the institutions of higher education, but other institutions that provide a range of essential and additional services. The confirmation of the practical significance of the study is the implementation of its results into the practical activities of the marketing and advertising department of Grodno State University named after Yanka Kupala (Belarus). Promising subject for further scientific research is to explore the efficiency of the website www.market.grsu.by and the methods of its promotion, to study economic efficiency of the project of launching the website with additional services by the institution of higher education of Grodno State University named after Yanka Kupala.