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The applied aspects of philosophical hermeneutics in connection with the formation of a special hermeneutic space in modern humanitarian culture are considered. The concept of meaning and understanding inherent in the ancient philosophical tradition is analyzed, the terminological aspects of the concept of understanding in its practical plane are considered. The hermeneutic method and its use in the analysis of specific semantic formations is associated with the concept of metaphor, which can be considered as a mediastinum of hermeneutic experience.Hermeneutics is a special aspect or turn in the development of European philosophy, which includes all other levels: ontology, epistemology, transcendental phenomenology and language philosophy. It is language that is the source from which the very possibility of hermeneutics arises. Language is the medium of hermeneutic comprehension of the world and today we observe in modern philosophy the situation of the formation of hermeneutical environment, a special semantic space in which we comprehend all the philosophical systems of the past and present.The hermeneutics constantly raises the question: is understanding possible in principle? It is not even a matter of whether we can understand Hesiod or the Bible. The question is whether we can understand ourselves and what this actually means. How adequate is the expressed meaning to the subject himself? The fundamental basis of hermeneutics, its ability and its necessity is the presence of external and internal in a word, speech, sign, etc. The presence of hidden meaning, metaphoricality, connotations, polysemy, personal meaning, etc. – this makes hermeneutics possible, even regardless of its real achievements. Here the principles of F. Schleiermacher are quite appropriate: 1. Everything that is subject to interpretation should be determined only from the language of the author and the original circle of readers. 2. The meaning of every word in a given place should be determined by its connection with the meaning of the context. For example, the Greek logos may mean, in various contexts, reason and law, prose and the Savior, which is, in general, a traditional problem of translation and translators.As a result, it should be noted that the problem of stratification of hermeneutic experience is fundamental for understanding the very essence of hermeneutics. This experience is not a separate form of it, at present we can talk about the fact that it permeates all humanitarian knowledge, which allows us to talk about the formation of a special hermeneutic cultural, semantic, semantic space in which any person should make sense. This attitude allows a completely different look at the role and tasks of hermeneutics on the way of turning it into a universal philosophical methodology.

Considered the hermeneutic project of H.-G. Gadamer as the final phase of the development of the circle of ideas of the German philological hermeneutics of the ХІХ-ХХ century. The philosophy of language and the doctrine of understanding and interpretation are explored in connection with the development of philological ideas within the framework of the phenomenological school. The relationship between Gadamer's position and representatives of various linguistic theories of the early twentieth century is shown. The concept of understanding is presented as a key element of the hermeneutic process. Gadamer's hermeneutics is analyzed in the context of his conservative position and his interpretation of Platonic philosophy. Formation of the circle of ideas that formed the basis of the philosophical hermeneutics of H.-G. Gadamer is an integral part of the notion of the essence of language and understanding of its role in the formation of meaning and the entire spiritual culture of mankind, as well as from the concepts of human personality, its creation and development. Consideration of such issues is fundamental to revealing the real role that the hermeneutic project has played and continues to play in the development of European philosophy. The relevance of the theme chosen is determined by the role that the philosophical project of H.-G. Gadamer plays in the development of contemporary ideas about the importance of humanitarian knowledge and, above all, philosophy in the formation of man as such. Gadamer's philosophical hermeneutics with the passage of time only increases its importance for the development of philosophical discourse, thereby confirming its great euristic potential. As in modern Ukrainian philosophy, the development of the problems of understanding, first of all, understanding of the semantic component of human activity in the most diverse fields - from the sphere of art to political discourse, has become more relevant than ever. But in our day one can observe some limitations in understanding the significance and relevance of the Gadameric heritage, the study of which is often of a formal nature; the thinker himself and his works are referred to as a kind of 'figure of contention', without the necessary reflection and further development. ; Формування кола ідей, що лягли в основу філософської герменевтики Г.-Ґ. Ґадамера, є невід'ємною частиною поняття сутності мови і розуміння її ролі у формуванні сенсу і всієї духовної культури людства, а також концепцій людської особистості, її створення і розвитку. Філософська герменевтика Ґадамера з часом лише збільшує своє значення в розвитку філософського дискурсу, тим самим підтверджуючи свій великий евристичний потенціал. Як і в сучасній українській філософії, розвиток проблем розуміння, насамперед, розуміння смислової складової людської діяльності в найрізноманітніших сферах - від сфери мистецтва до політичного дискурсу - є сьогодні гостро актуальним. Але в наші дні можна спостерігати певні обмеження в розумінні значущості й актуальності ґадамерівської спадщини, вивчення якої часто має формальний характер. Сам мислитель і його твори згадуються як своєрідна «фігура розбрату», без необхідного відображення і подальшого розвитку. У статті розглядається герменевтичний проект Г.-Ґ. Ґадамера як завершальна фаза розвитку кола ідей німецької філологічної герменевтики ХІХ-ХХ ст. Філософію мови і вчення про розуміння та інтерпретацію досліджено у зв'язку з розвитком герменевтичних ідей в рамках феноменологічної школи. Показано взаємозв'язок позиції Ґадамера з представниками різних лінгвістичних теорій початку ХХ ст. Поняття "розуміння" подано як ключовий елемент герменевтичного процесу. Герменевтика Ґадамера аналізується в контексті консервативної концепції філософа і його доробку в царині інтерпретації платонівської філософії. ; Формирование круга идей, легших в основу философской герменевтики Г.-Г. Гадамера, является неотъемлемой частью понятия сущности языка и понимания его роли в формировании смысла и всей духовной культуры человечества, а также концепций человеческой личности, ее формирования и развития. Философская герменевтика Гадамера со временем только увеличивает свое значение в развитии философского дискурса, тем самым подтверждая свой большой эвристический потенциал. Как и в современной украинской философии, развитие проблем понимания, прежде всего, понимания смысловой составляющей человеческой деятельности в самых разных сферах - от сферы искусства до политического дискурса - есть сегодня остро актуальным. Но в наши дни можно наблюдать определенные ограничения в понимании значимости и актуальности гадамеровского наследия, изучение которого часто носит формальный характер. Сам мыслитель и его произведения упоминаются как своеобразная «фигура раздора», без необходимого отражения и дальнейшего развития.В статье рассматривается герменевтический проект Г.-Г. Гадамера как завершающая фаза развития круга идей немецкой филологической герменевтики XIX-ХХ вв. Философия языка и учение о понимании и интерпретации исследованы в связи с развитием герменевтических идей в рамках феноменологической школы. Показана взаимосвязь позиции Гадамера с представителями различных лингвистических теорий начала ХХ в. Понятие понимание представлено в качестве ключевого элемента герменевтического процесса. Герменевтика Гадамера анализируется в контексте консервативной концепции философа и его произведений в области интерпретации платоновской философии.

У статті розглянуто питання концептуалізації традиції викладання риторики в системі освіти США. Простежено зв'язок концепції "риторичної культури" та впровадження в процес навчання новітніх медіатехнологій. Зроблено висновок про важливість концепції "риторичної культури" для педагогічної доктрини США. ; В статье рассматриваются вопросы концептуализации традиции преподавания риторики в системе образования США. Прослеживается связь концепции "риторической культуры" и внедрение в процесс обучения новейших медиатехнологий. Сделан вывод о важности концепции "риторической культуры" для педагогической доктрины США. ; This article examines modern conceptualization of the rhetoric's teaching traditions in the American educational system.There is a clear link between the demise of the "rhetorical culture" and introduction of the newest media technologies in the educational process. We can see the importance of the "rhetorical culture" in the American teaching doctrine.This importance of rhetoric in the educational system is said to be because of the academical tendencies such as appeal to classicism and the philosophy of language. I effect, they combined their powers to re-establish the role of the rhetoric. It is also important to remember that the American system of education was formed in the beginning of the 20th century from the philosophy and the pragmatism teachings.In the beginning of the 20th century the introduction of the rhetoric courses was mainly due to the desire to save national political traditions regarding democracy and patriotism. Verbal articulations were important part of the political culture. It is also known that in the USA having various religious talks was well established tradition.American educational system is one of the most developed in the world and was one of the first who started to realize the potential of the electronic means of communication.American theorists looking at the culture through the prism of communication. This article examines the transformation of the conceptualization and the particularities of the American education due to arrival of the "new media". We can also see a shift in the way the "rhetoric paradigm of culture" is defined due to the new challenges to the system of education and to the culture as a whole posed by the the "new media".

У статті розглянуто питання концептуалізації традиції викладання риторики в системі освіти США. Простежено зв'язок концепції "риторичної культури" та впровадження в процес навчання новітніх медіатехнологій. Зроблено висновок про важливість концепції "риторичної культури" для педагогічної доктрини США. ; В статье рассматриваются вопросы концептуализации традиции преподавания риторики в системе образования США. Прослеживается связь концепции "риторической культуры" и внедрение в процесс обучения новейших медиатехнологий. Сделан вывод о важности концепции "риторической культуры" для педагогической доктрины США. ; This article examines modern conceptualization of the rhetoric's teaching traditions in the American educational system.There is a clear link between the demise of the "rhetorical culture" and introduction of the newest media technologies in the educational process. We can see the importance of the "rhetorical culture" in the American teaching doctrine.This importance of rhetoric in the educational system is said to be because of the academical tendencies such as appeal to classicism and the philosophy of language. I effect, they combined their powers to re-establish the role of the rhetoric. It is also important to remember that the American system of education was formed in the beginning of the 20th century from the philosophy and the pragmatism teachings.In the beginning of the 20th century the introduction of the rhetoric courses was mainly due to the desire to save national political traditions regarding democracy and patriotism. Verbal articulations were important part of the political culture. It is also known that in the USA having various religious talks was well established tradition.American educational system is one of the most developed in the world and was one of the first who started to realize the potential of the electronic means of communication.American theorists looking at the culture through the prism of communication. This article examines the transformation of the conceptualization and the particularities of the American education due to arrival of the "new media". We can also see a shift in the way the "rhetoric paradigm of culture" is defined due to the new challenges to the system of education and to the culture as a whole posed by the the "new media".

Considered the hermeneutic project of H.-G. Gadamer as the final phase of the development of the circle of ideas of the German philological hermeneutics of the ХІХ-ХХ century. The philosophy of language and the doctrine of understanding and interpretation are explored in connection with the development of philological ideas within the framework of the phenomenological school. The relationship between Gadamer's position and representatives of various linguistic theories of the early twentieth century is shown. The concept of understanding is presented as a key element of the hermeneutic process. Gadamer's hermeneutics is analyzed in the context of his conservative position and his interpretation of Platonic philosophy. Formation of the circle of ideas that formed the basis of the philosophical hermeneutics of H.-G. Gadamer is an integral part of the notion of the essence of language and understanding of its role in the formation of meaning and the entire spiritual culture of mankind, as well as from the concepts of human personality, its creation and development. Consideration of such issues is fundamental to revealing the real role that the hermeneutic project has played and continues to play in the development of European philosophy. The relevance of the theme chosen is determined by the role that the philosophical project of H.-G. Gadamer plays in the development of contemporary ideas about the importance of humanitarian knowledge and, above all, philosophy in the formation of man as such. Gadamer's philosophical hermeneutics with the passage of time only increases its importance for the development of philosophical discourse, thereby confirming its great euristic potential. As in modern Ukrainian philosophy, the development of the problems of understanding, first of all, understanding of the semantic component of human activity in the most diverse fields - from the sphere of art to political discourse, has become more relevant than ever. But in our day one can observe some limitations in understanding the ...