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Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability

Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

The Development and Management of Visitor Attractions; Copyright; Contents; Preface to the first edition; Preface to the second edition; Acknowledgements; List of figures; List of tables; Part One The Context; CHAPTER 1 Introduction; CHAPTER 2 The role of visitor attractions in tourism; CHAPTER 3 The visitor attraction product; CHAPTER 4 The visitor attraction market; CHAPTER 5 The business environment and visitor attractions; Part Two The Development of Visitor Attractions; CHAPTER 6 The development process and the role of feasibility studies. - CHAPTER 7 Factors influencing the success of visitor attractionsCHAPTER 8 Financing visitor attraction projects; CHAPTER 9 Designing visitor attractions; CHAPTER 10 Project management; Part Three The Management of Visitor Attractions; CHAPTER 11 The role of the manager and management styles; CHAPTER 12 The marketing concept; CHAPTER 13 Strategic marketing planning; CHAPTER 14 The implementation of marketing strategies; CHAPTER 15 Human resource management; CHAPTER 16 Financial management; CHAPTER 17 Operations management; CHAPTER 18 Ethical challenges in attraction management. - CHAPTER 19 Managing qualityCHAPTER 20 Managing change and planning for the future; Part Four Case Studies; Case 1 Lessons from the Millennium Dome, London; Case 2 The Millennium Commission and attraction projects in the UK; Case 3 Relationship marketing: the RAF Museum, Hendon, UK; Case 4 Industrial tourism: 'The Potteries', UK; Case 5 Parcs d'attractions in France; Case 6 Visitor attractions in Paris; Case 7 Parc du Futuroscope, France; Case 8 The clubs of Ibiza; Case 9 The product life cycle and Legoland, Denmark; Case 10 Mine attractions in Norway; Case 11 Bay Street complex, Malta

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in manag