The Carlsberg Story: Founders, Foundations, and Fortunes
Intro -- Preface -- About This Book -- References -- Contents -- 1 Introduction -- 1.1 You Can't Be a Real Country Unless You Have a Beer -- 1.2 Shareholders and Foundations -- References -- 2 1847-Foundation and Founding Fathers -- 2.1 For Thinking Brewers -- 2.2 A Brewer for His Time -- 2.3 Augustus -- 2.4 Tuborg A/S -- 2.5 The Ørsted Monument -- 2.6 The Royal Danish Academy of Sciences and Letters and the Carlsberg Foundation -- 2.7 Pasteur, His Beer Studies, and Jacobsen -- 2.8 The Carlsberg Laboratory -- 2.9 Frederiksborg Castle -- 2.10 Laboremus Pro Patria -- 2.11 Jacobsen's Legacy -- 2.12 An Easter Morning -- 2.13 1 October 1888 -- 2.14 Carl Jacobsen and New Carlsberg -- 2.15 The Agreement of 1903 -- 2.16 Holm's Foundation -- References -- 3 1914-Carlsberg "Hof" or "Green" Tuborg? -- 3.1 Erslev-The Visionary -- 3.2 Complicated Cohabitation Between Wars -- 3.3 Occupation and Postwar Settlement -- 3.4 "The Transitional Figure" -- 3.5 Carlsberg and Tuborg -- References -- 4 1955-Towards Merger -- 4.1 The Dictator -- 4.2 The Great Beer Wedding -- 4.3 Ossis and Wessis -- 4.4 Carlsberg for 150 Years -- 4.5 The Breweries' Game of Monopoly -- Reference -- 5 2000-From Regional Brewery to the International Top -- 5.1 Going West or North? -- 5.2 Ashlad and the Norwegian Troll-Orkla -- 5.3 BBH-First Act -- 5.4 Half and Half -- 5.5 Ashlad Runs Off with the Gold -- 5.6 In Search of a Partner -- 5.7 First Countdown -- 5.8 Going Dutch -- 5.9 The FMCG Era -- 5.10 Second Countdown: From Capital to Votes -- 5.11 Beer and the Science Behind It -- 5.12 The Carlsberg Foundation and Other Commercial Foundations -- 5.13 Pursue Perfection -- References -- Dramatis Personae -- Jacobsen Family -- The Carlsberg Foundation -- Carlsberg -- Others -- Archives -- Bibliography.