Article(electronic)#1January 1969
Book Review:Management Science in Marketing. David B. Montgomery, Glen L. Urban
In: The journal of business, Volume 42, Issue 4, p. 502
ISSN: 1537-5374
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Article(electronic)#2January 1967
Book Review:Consumer Decision Processes. Francesco M. Nicosia
In: The journal of business, Volume 40, Issue 4, p. 553
ISSN: 1537-5374
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Article(electronic)#3December 1984
The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 11, Issue 3, p. 754
ISSN: 1537-5277
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Article(electronic)#4September 1975
Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay"
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 2, Issue 2, p. 76
ISSN: 1537-5277
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Article(electronic)#5April 1971
An Information‐Theoretic Approach*
In: Decision sciences, Volume 2, Issue 2, p. 161-171
ISSN: 1540-5915
ABSTRACTThis paper examines the search aspect of decision making. An experiment was conducted to assess the amount of information utilized by subjects prior to committing themselves to a choice. By construing the information environment in the form of a maze and measuring "transmitted" information according to the Shannon‐Weaver logarithmic metric, the power of subjects' search heuristics was assessed.
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