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The role of government programs and measures to stimulate exports is becoming increasingly important in the development strategies of countries, especially developing countries, which seek to make exports the engine of economic growth. At the same time, coordinated institutional work to stimulate exports is considered to be the most important factor to ensure comprehensive diversification of foreign trade activities. For the agricultural sector of Ukraine, the matter of systematic work to support and promote exports is currently extremely relevant. The main research methods within the study are surveys, SWOT-analysis, GAP-analysis, consolidation of information, comparison of export support activities in Ukraine and the EU. The results of the study demonstrate Institutions and Tools of State Export Support in Ukraine and the EU, export-oriented services by of support institutions, export support activities carried out by various institutions, practices on national export promotion activities – comparison of Ukraine with the countries of the European Union (Republic of Ireland, Kingdom of the Netherlands, Federal Republic of Germany). The main conclusions of the study are formed by areas – on the one hand Public Authorities, and on the other for Business Support Institutions, Unions and Associations. The recommendations cover areas such as the general coordination of export promotion programs, building a global network of local offices, access to finance, online services and informational Internet portals, presenting the organization on the Internet, marketing and communication strategies, improving the quality of export support services, providing financial support to enterprises entering new markets.

Interaction based on equality is a determining factor in an intercultural approach to mutual cross-border integration. States direct their policy vectors towards creating provisions for positive and constructive cooperation between people of different backgrounds and lifestyles with government institutions. The recognition and testing of policies and practices that promote intercultural interaction and inclusion by local governments are of particular importance in this context. The aim of the article was to identify and reveal current problems and the current state of regulation of intercultural communication and community participation in local governance in the European Union and Ukraine. Observation, analysis and survey methods were the main methodological tools. The study showed that the effective development of intercultural communication and community participation in local governance requires progress in the implementation of the overall strategies declared by the European Union. The adequacy and prospects of the intercultural cities network (ICC) are presented. Analysis of the survey of cities surveyed in the Intercultural Cities Index showed a high level of local government transformation and public participation in regional decision-making.