Japan's food lifestyle as told by foreign and Japanese executives

In: Keys to Success Series, 7

Abstract

Analysis of the Japanese market for food and beverages, including food service business and products such as kitchens, cookware and tableware, and doing business in this market. Japanese food-lifestyle; diet, taste, smell. Cooking schools. Eating-out. Gift market. Marketing and distributing the product. Advertising and promotion. Experiences of foreign executives. (Econ. Voorlichtingsdienst)