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Abstract
Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo, Oxford Brooks, United Kingdom, Merlin Stone, Oxford Brooks, United Kingdom -- Investigating the role of store brands in the global retail industry / Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand -- Attitude towards private labels : a model for consumer packed goods in Spanish market / Mónica Gómez-Suárez, Autonomous University of Madrid, Spain, Pilar Martínez-Ruíz, University of Castilla-La Mancha, Spain -- Store brands in Chile : factors influencing purchase intention / Mónica Gómez-Suárez, Autonomous University of Madrid, Spain, Galo Paiva, University of La Frontera, Chile, Berta Schlettner, University of La Frontera, Chile -- Private labels strategies -- Private labels at the service of retailerś image and competitive positioning : the case of TESCO / Pilar Martínez-Ruíz, University of Castilla-La Mancha, Spain, Ines Gonzalez, Public University of Navarra, Spain, Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Spanish food private labels : in search of a differential positioning / Maria Puelles, Complutense University of Madrid, Spain, Rafael Marañón, Complutense University of Madrid,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia Rubio-Benito, Autonomous University of Madrid, Spain, Nieves Villaseñor, Autonomous University of Madrid, Spain, María Jesús Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a multicultural context : understanding consumer innovativeness / Mónica Gómez-Suárez, Autonomous University of Madrid, Spain, Carmen Abril-Barrie, Complutense University of Madrid, Spain -- Does packaging matter? : private label's dress codes and consumer choice / Rita Coelho do Vale, Catolica-Lisbon School of Business & Economics, Portugal, Pedro Verga, ISEG- Lisbon School of Economics & Management, Portugal -- Managing in-store stimuli for different private label tiers author name, affiliation, country / Alvaro Garrido-Morgado, University of Salamanca, Spain, Oscar González-Benito, University of Salamanca, Spain, Mercedes Martos-Partal, University of Salamanca, Spain -- Assortment size and pl penetration in grocery retailers' portfolios during economic crisis : empirical evidence from Spain author name, affiliation, country / José Luis Ruiz-Leal, University of Almería, Spain, Juan Carlos Gázquez Abad, University of Almería, Spain, Francisco J. Martínez-López, University of Granada, Spain -- Private label sales through catalogs with augmented reality author name, affiliation, country / Gerardo Reyes-Ruiz, Autonomous University of Mexico State, Mexico, Samuel Olmos-Peña, Autonomous University of Mexico State, Mexico, Marisol Hernández-Hernández, Autonomous University of Mexico State, Mexico -- Ethics & food developments in private labels -- Premium and value-added private labels : the case of private labels in sustainable FMCG markets / Victoria Labajo, Pontificial Comillas University, Spain -- The impact of consumer values and perceived corporate social responsibility on the attitude towards genetically modified food : implications for private branding strategies / Giovanni Pino, University of Salento, Italy, Juan José Blázquez-Resino, University of Castilla-La Mancha, Spain -- The role of private labels in the organic food market / Miguel Llorens, Complutense University of Madrid, Spain, Sonia Carcelén, Complutense University of Madrid, Spain -- Private labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'marketing strategies as retailers of fair trade products / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Carme Moreno-Gavara, Open University of Catalonia, Spain -- Importance and role of retail brands in a non-food market : a case study of DIY retailing in Spain / Gonzalo Moreno Warleta, Saint Louis University, Spain, Mónica Díaz-Bustamante, Complutense University of Madrid, Spain, Maria Puelles, Complutense University of Madrid, Spain -- Generic drugs in the pharmaceutical market: a European perspective / Mercedes Rozano, Autonomous University of Madrid, Spain -- Selling OTC medicaments on the supermarkets : a challenge for the European market / María Luisa Fauvel-Zamora, Université de Rennes 1, France, Maria Puelles, Complutense University of Madrid, Spain, Gérard Cliquét, Université de Rennes 1, France -- Online distribution strategies : a mix of globalization and diversification in the fashion market / Alicia Izquierdo-Yusta, University of Burgos, Spain, Victoria Labajo, Pontificial Comillas University, Spain, Pilar Martínez-Ruíz, University of Castilla-La Mancha, Spain, Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain -- Private label branding in the tourism industry / Juan José Blázquez-Resino, University of Castilla-La Mancha, Spain, Giovanni Pino, University of Salento, Italy -- Compilation of references -- About the contributors -- Index
"As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. [This book] emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals"--Provided by publisher.
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