Media effects on political behavior

In: Political communication, S. 609-625

Abstract

"This chapter reviews research on media effects on political behavior. It looks both at traditional activities of political participation and non-traditional activities like opinion expression. The chapter discusses several models (e.g., SES, Civic Voluntarism Model, and O-S-O-R models) in order to locate the impact of media exposure and selected mediating variables (e.g., political talk, trust, efficacy) on political behavior. Furthermore, it reflects on connections between negotiation models of media effects (framing) and the effects of media exposure on public opinion expression. The chapter concludes by proposing new directions for future research discussing the importance of emerging social-level influences and the implications of the changing news environment." (publisher's description)