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Most Malaysian research defines the brand equity dimensions. This paper addresses this gap by developing an empirical research model with better understanding of sequential relationships between the dimensions of brand equity within the Malaysian fast food context. The results indicate perceived quality (PQ) and brand awareness (BA) are the initial stage of brand building. Brand familiarity, brand image, and brand trust serve as important role in enlightening the relationships between PQ, BA, and attitudinal brand loyalty (ABL). ABL plays as a key variable for explicating the relationships between other dimensions and overall brand equity. Future research could explore the possibility of a longitudinal study through repeated observations, and invariance test across different samples to make certain the components of measurement model and structural model are remained equivalent.

In recent years there has been a significant increase in the number of fast food restaurants. An important aspect of the global and national success of these companies can be ascribed to the consumers' satisfaction regarding the products they offer, while media promotes the negative effects on the health of individuals. Satisfied consumers will repeatedly buy the respective products and will also recommend them to others; for the company this is reflected in economic and social efficiency. The government, consumers and other entities play a significant role in ensuring food quality and safety. The purpose of the research is to identify the attributes of fast food products and restaurants that contribute to consumers' satisfaction regarding the products and services offered by them. ; peer-reviewed

Higher prices created by a $20 minimum wage for burger joints will lead to fewer customers, reduced profits, fewer restaurants, and a loss of jobs.

Cities around the country are contemplating bans on drive-thrus and other new regulations.

California lawmakers and President Joe Biden seem determined to help fast-food workers by eliminating their jobs.

À partir d¹une enquête ethnographique, cet article reconstitue la biographie des restaurants aujourd'hui appelés fast foods à Dakar. Ils ont été ouverts par les migrants libanais qui ont introduit le shawarma en 1964, puis le hamburger dans les années 1980. Jusqu'au milieu des années 1990 ces restaurants sont localisés au centre historique, puis ils se diffusent dans les quartiers de l'agglomération dakaroise et ses banlieues. L'uniformité des produits masque des usages différenciés et des tensions morales autour de l'opposition alimentation individuelle/alimentation collective. Bien que leurs ingrédients soient de plus en plus souvent importés « d'ailleurs », ces nourritures sont vécues désormais comme des produits « d'ici », alors même que se restaurer dans un fast food constitue une forme de participation au monde globalisé, confirmant l'extraversion dakaroise.

PurposeMcJobs in the fast‐food sector are a major area of youth employment. This paper explores young people's perceptions of work in this industry.Design/methodology/approachThe paper discusses the results of a survey of students' experiences of McJobs in Australia.FindingsFast‐food workers were generally dissatisfied with the industrial relations and work organisation aspects of their jobs. Nonetheless, they were generally much more satisfied with the human resource management and social relations aspects of their jobs.Research limitations/implicationsOur research has implications for understanding the human capital development practices adopted by employers in the fast‐food industry and in other sectors, especially those that employ young people. Much of the context for work and employment relations in Australia is comparable with those in most English‐speaking countries. Therefore, our findings have implications for work in similar sectors in other countries, in particular, other English‐speaking countries.Practical implicationsThis paper has implications for people who devise recruitment policies and design of jobs. It is a useful reminder that it is no longer appropriate for people to talk in simple terms of satisfaction at work per se; it is vital to differentiate between various aspects and contexts of job satisfaction, or the of the lack of it.Originality/valueEarlier studies of fast‐food work have tended to be polemical and polarized: either apologias or very critical. This paper adopts a more balanced approach and it puts the findings into context.