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Relevance. Social responsibility is becoming increasingly important for every modern organization and an integral part of the business strategy. According to Garcia, Leal, & Lee (2021)corporate social responsibility is gaining more and more scientific attention as it has become increasingly important in political, economic and business agendas in recent years, therefore, in modern society, organizations/companies want to create positive opinions, reputations and look attractive to consumers. Research problem: Corporate social responsibility is gaining more and more attention as it has become increasingly important in political economical and business agendas, and in modern society, organizations want to build a positive opinion, reputation and look attractive to consumers. Tourism businesses need to take responsibility for the impact of their activities and contribute to sustainable development, so integrating corporate social responsibility into business practices is a priority for tourism organizations. The question is what the trends are, what trends are in the application of social responsibility in the catering and travel sectors and how social responsibility is applied in practice in the activities of these organizations. The aim: to identify trends in the implementation of social responsibility in the tourism sector. Research methods. Analysis of scientific literature, online questionnaire, statistical data analysis, descriptive statistics. A quantitative study was selected for the study. Result sand conclusion: Obtained results have shown that catering is the least involved in CSR-oriented management and environmental protection compared to other tourism organizations. Also in the socio-economic category of CSR, tourism organizations are involved at a similar level. CSR has been found to offer both advantages and disadvantages. Comparing tourism organizations, there is a tendency that the worst of the social responsibility activities of tourism organizations are catering and the best care is provided ...

As there are changes in today's needs of the information society, the development of information technologies, the information behavior of scientists, the habits of information processing and its management in modern scientific libraries form their unique, atypical and constantly changing functions. This forces scientific libraries to take on new roles while ensuring the stability of their traditional roles. The vision for the future of the academic library is to become an academic partner from the service provider [1]. Preparation of employees for doing the right job is becoming more and more important and challenging. The combination of individual self-expression, knowledge and skills undoubtedly contributes to the successful implementation of changes, therefore it is important to focus on and distinguish significant employee competencies to ensure organizational goals.In recent decades academic libraries conditioned by the changes happening in information society have fundamentally changed their activities: reorganize structures, carry out reorganization in collections, improve information search systems, organize open access to scientific resources, redistribute budget priorities, expand collaboration with academic community, organize the training and participate in the training process, focus on employee learning, implementation and adaptation of new technologies, conduct scientific research, constantly improve services.The role of today's scientific libraries is not limited to the diversity of book collections and the ways in which they are stored, they play an active role in building technology and knowledge infrastructures. It is now more evident that the functions of libraries' dissemination of information, accessibility, storage and social functions are crucial. "In the age of technology, the availability of information streams and the efficiency of their processing are becoming critical criteria for determining the quality and attractiveness of libraries" [2]. The abundance and variety of exploring scientific research sources are equally important for their availability and presentation. Therefore, the transformation of library staff from a curator of publications to a high-tech specialist or IT consultant in modern scientific libraries is an inevitable phenomenon.Having done the systematic analysis of scientific literature [3-7], the article presents the refined competencies of library employees as a result of changes in library activities and necessary for their successful implementation (see Table). Taking into account that organizational intelligence is one of the main guarantees of the quality of activities, which ensures the possibility to implement organizational changes, such competencies as personal knowledge, skills (abilities) and personal qualities (internal readiness) are necessary for implementing library changes. It can be noted that the greatest success of change implementation is determined by the skills (abilities) and personal qualities of the employees. This demonstrates that the library staff should be flexible, operational, tolerant, able to successfully develop their skills, and effectively apply other personal qualities to prepare for changes in the organization.Table 1. Necessary staff competencies to implement library changesKnowledgeProfessional; Knowledge of technologyManagement of information resourcesOrganized management of information resourcesPractical application of advanced technologiesBudget managementManagement of information and communicationInterest in scientific communication trendsAbilities (skills)Academic perceptivity; Development of activity projectsAnalyzing digital systems; Planning changeAbility to recognize and characterize information environment featuresIntegration into educational and scientific research processesPlanning and coordination of activities· Conducting trainings for student information educationAbility to acquire information and manage its contentCommunicationGuidance on political and legal issuesIntegration of library information into study processesManagement and coordination of electronic resourcesAbility to work in a teamCreating the most acceptable and comfortable conditions for the users working with informationAbility to negotiate; Development of operating methodsIntegration of new planned activitiesUnderstanding and applying digital systemsInformation search engine developmentDeveloping a library training programManagement of organization's knowledgePersonal qualitiesPerssistence; FlexibilityCreativity; PromptnessCuriosity DiscretionSocial networkingAnalytical and logical thinkingTolerance to changeOptimism; Realization of consumer claimsLeadership; EnthusiasmSelf-confidence; Confidentiality Librarians are skillful creators of information and knowledge, users and organizers who can make an effective contribution to science and learning when operating effectively. This can be seen in the library employees' distinguished functional, managerial, organizational, negotiation (communication, cooperation), education, coordination (planning, integration), understanding and analysis of digital systems, development of projects and methodologies, and data analysis and evaluation abilities. The knowledge of the library staff was detailed based on the main knowledge groups, i.e. professional, theoretical, technological, management, scientific communication, digital systems. It is almost certain that in recent decades changes in libraries have created new concepts of librarians' erudition.Knowledge such as technological, digital systems and, to some extent, scientific communication were certainly not on the list of key competencies of the traditional library staff. This proves the fundamental transformation of library staff competence in an inclusive digital environment.In conclusion, it could be stated that changes of activities in academic libraries initiate changes in staff competences - in the context of changes, there is a need for the staff to develop new or existing competences that are attributed to skill and knowledge, and personal qualities groups. It is these competences that need to be strengthened, since only a combination of them will lead to successful implementation of change.

As there are changes in today's needs of the information society, the development of information technologies, the information behavior of scientists, the habits of information processing and its management in modern scientific libraries form their unique, atypical and constantly changing functions. This forces scientific libraries to take on new roles while ensuring the stability of their traditional roles. The vision for the future of the academic library is to become an academic partner from the service provider [1]. Preparation of employees for doing the right job is becoming more and more important and challenging. The combination of individual self-expression, knowledge and skills undoubtedly contributes to the successful implementation of changes, therefore it is important to focus on and distinguish significant employee competencies to ensure organizational goals.In recent decades academic libraries conditioned by the changes happening in information society have fundamentally changed their activities: reorganize structures, carry out reorganization in collections, improve information search systems, organize open access to scientific resources, redistribute budget priorities, expand collaboration with academic community, organize the training and participate in the training process, focus on employee learning, implementation and adaptation of new technologies, conduct scientific research, constantly improve services.The role of today's scientific libraries is not limited to the diversity of book collections and the ways in which they are stored, they play an active role in building technology and knowledge infrastructures. It is now more evident that the functions of libraries' dissemination of information, accessibility, storage and social functions are crucial. "In the age of technology, the availability of information streams and the efficiency of their processing are becoming critical criteria for determining the quality and attractiveness of libraries" [2]. The abundance and variety of exploring scientific research sources are equally important for their availability and presentation. Therefore, the transformation of library staff from a curator of publications to a high-tech specialist or IT consultant in modern scientific libraries is an inevitable phenomenon.Having done the systematic analysis of scientific literature [3-7], the article presents the refined competencies of library employees as a result of changes in library activities and necessary for their successful implementation (see Table). Taking into account that organizational intelligence is one of the main guarantees of the quality of activities, which ensures the possibility to implement organizational changes, such competencies as personal knowledge, skills (abilities) and personal qualities (internal readiness) are necessary for implementing library changes. It can be noted that the greatest success of change implementation is determined by the skills (abilities) and personal qualities of the employees. This demonstrates that the library staff should be flexible, operational, tolerant, able to successfully develop their skills, and effectively apply other personal qualities to prepare for changes in the organization.Table 1. Necessary staff competencies to implement library changesKnowledgeProfessional; Knowledge of technologyManagement of information resourcesOrganized management of information resourcesPractical application of advanced technologiesBudget managementManagement of information and communicationInterest in scientific communication trendsAbilities (skills)Academic perceptivity; Development of activity projectsAnalyzing digital systems; Planning changeAbility to recognize and characterize information environment featuresIntegration into educational and scientific research processesPlanning and coordination of activities· Conducting trainings for student information educationAbility to acquire information and manage its contentCommunicationGuidance on political and legal issuesIntegration of library information into study processesManagement and coordination of electronic resourcesAbility to work in a teamCreating the most acceptable and comfortable conditions for the users working with informationAbility to negotiate; Development of operating methodsIntegration of new planned activitiesUnderstanding and applying digital systemsInformation search engine developmentDeveloping a library training programManagement of organization's knowledgePersonal qualitiesPerssistence; FlexibilityCreativity; PromptnessCuriosity DiscretionSocial networkingAnalytical and logical thinkingTolerance to changeOptimism; Realization of consumer claimsLeadership; EnthusiasmSelf-confidence; Confidentiality Librarians are skillful creators of information and knowledge, users and organizers who can make an effective contribution to science and learning when operating effectively. This can be seen in the library employees' distinguished functional, managerial, organizational, negotiation (communication, cooperation), education, coordination (planning, integration), understanding and analysis of digital systems, development of projects and methodologies, and data analysis and evaluation abilities. The knowledge of the library staff was detailed based on the main knowledge groups, i.e. professional, theoretical, technological, management, scientific communication, digital systems. It is almost certain that in recent decades changes in libraries have created new concepts of librarians' erudition.Knowledge such as technological, digital systems and, to some extent, scientific communication were certainly not on the list of key competencies of the traditional library staff. This proves the fundamental transformation of library staff competence in an inclusive digital environment.In conclusion, it could be stated that changes of activities in academic libraries initiate changes in staff competences - in the context of changes, there is a need for the staff to develop new or existing competences that are attributed to skill and knowledge, and personal qualities groups. It is these competences that need to be strengthened, since only a combination of them will lead to successful implementation of change.

The article explores Google and Facebook platforms as quite innovative companies that provide services and create many new products enjoyed by millions. Apart from providing services, advertisers know the details of users' lives and offer their services to them with extreme accuracy based on their social network profile. Facebook has created a number of innovations that track users on the Internet, constantly updating the window of life interests. At the same time, no one sees what happens to the data generated by all the "likes", how the social network's data mining mechanism works, and how our data and hobbies are identified. The aim of the article is to conceptualize the activities of Google and Facebook platforms that provide a way of life for millions of people in the digital society. The subject of the study is Google and Facebook as a lifestyle of millions. The object of the study is the impact of digital society on the improvement of Google and Facebook through information and communication and information and communication technologies.

The significance of studying artificial intelligence within our contemporary society holds immense importance as the world has embraced an era of novel innovations. The objective of this investigation is to conceptualize the advancement of an artificial intelligence-centered society within the framework of risks and challenges characteristic of postmodernity, while also exploring its potential integration across all facets of human existence. The study encompasses three key objectives: Exploring the evolution of artificial intelligence through its four distinct waves, as it progressively becomes more intricate and exerts an impact on human life. Investigating the developmental trajectories of artificial intelligence (AI) within the context of the growth of smart societies and smart technologies. Developing the conceptualization of artificial intelligence within the dynamic landscape of technological shifts and the digital economy. Upon analysis, it becomes evident that the progression of an artificial intelligence-based society within the realm of the digital economy is in a state of perpetual evolution, leading to enhancements and the emergence of novel challenges, issues, and risks. The article presents a comprehensive exploration of the development of an artificial intelligence-driven society through its successive "four waves," each characterized by increasing complexity and influence on human existence. The pathways of artificial intelligence development within the domain of smart societies and smart technologies are thoroughly examined. It becomes apparent that artificial intelligence has the capacity to fulfill various functions, including learning, comprehension, reasoning, and interaction. Its applications extend across diverse domains including: (a) data security, (b) fraud detection in financial contexts, (c) diagnosis of human ailments in machines, and (d) anticipation of potential diseases based on markers, as well as personalized marketing strategies designed to gather insights about customers. In essence, our interconnected and susceptible society confronts a multitude of risks, predicaments, and challenges. Therefore, safeguarding ourselves becomes imperative, necessitating a triumph in the contest for the ethical implications of technology. This victory in the realm of technological morality is an imperative measure to withstand the trials of progress.

Актуальність даної теми зумовлена процесами INDUSTRY 4.0, що відбувається в умовах нової промислової революції, що вимагає формування нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки, яка націлена на збільшення добробуту населення та покращення екологічного показника. Мета дослідження –- концептуалізація нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки та визначення методології її аналізу. Завдання дослідження: використовуючи методологію системного аналізу, сформувати нову теорію управління як чинника становлення екологічно збалансованої і соціально-орієнтованої економіки в умовах Industry 4.0. Аналіз останніх досліджень і публікацій, в яких започатковано розв'язання даної проблеми. В роботах Макстон Грема і Рандерс Йоргена. «У пошуках добробуту. Керування економічним розвитком для зменшення безробіття та змін клімату» (Київ: ПАбулум, 2017) та Медоуз Донелли, Медоуз Деніса, Ранджерс Йоргена. «Межі зростання. 30 років потому» (Київ: Пабулум, 2018) розглядаються проблеми, що стоять сьогодні перед розвиненим світом, що включає стале безробіття, зростаючу майнову нерівність та стрімкі зміни клімату. До сьогодні більшість рішень цих проблем були політично неприйнятними для світу, орієнтованого на короткострокові вигоди та бажання постійного економічного зростання. Наукова новизна дослідження – виявлення проблем взаємодії людини, суспільства, природи в умовах INDUSTRY та умови їх подолання, що сприяють формуванню нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки. Результати дослідження: виявлено умови становлення сталого суспільства, в основі якого створення екологічно збалансованої і соціально-орієнтованої економіки; представлено визначення сталого розвитку суспільства та розкрито місію нової теорії управління, завдяки якій має відбутися зміна домінантної соціальної філософії, в основі якої парадигма того, як люди дивляться на світ. Висновок – в основі нової теорії управління - вдосконалення світу, що кидає виклик багатьом економічним та управлінським поняттям INDUSTRY 4.0, в основі яких подолання «меж зростання» ; The relevance of this topic is due to the processes of INDUSTRY 4.0, which takes place in a new industrial revolution and requires the formation of a new management theory as a factor in creating an environmentally balanced and socially oriented economy, aimed at increasing the welfare of the population and improving the environmental performance. The purpose of the study is the conceptualization of the new theory of management as a factor in the creation of an environmentally balanced and socially oriented economy, and the methodology of analysis. Objectives of the study: using the methodology of system analysis, to form a new management theory as a factor in the formation of an environmentally balanced and socially oriented economy in the conditions of Industry 4.0, as the current management paradigm is deeply constrained. Analysis of recent research and publications, which launched the solution to this problem. Works by Macston Graham and Randers Jorgen. "In search of prosperity. Managing Economic Development to Reduce Unemployment and Climate Change "(Kyiv: Pabulum, 2017) and Meadow Donnelly, Meadow Denis, Rangers Jorgen. "The limits of growth. 30 years later "(Kyiv:, Pabulum, 2018) discusses the challenges facing the developed world today, including steady unemployment, growing inequality of property, and rapid climate change. Until today, most of the solutions to these problems were politically unacceptable for a world focused on short-term benefits and a desire for continued economic growth. The scientific novelty of the research is to identify the problems of interaction between man, society, nature in the conditions of INDUSTRY and the conditions for their overcoming, which contribute to the formation of a new theory of management as a factor in creating an environmentally balanced and socially oriented economy. The results of the study: the conditions for the formation of a stable society, based on which the creation of an environmentally balanced and socially oriented economy; the definition of sustainable development of society and the mission of a new management theory are revealed, which should change the dominant social philosophy, which is based on the paradigm of how people look at the world. Conclusion - the basis of the new theory of management - the improvement of the world, challenging many economic and managerial concepts of INDUSTRY 4.0, which are based on "the limits of growth" ; Актуальность данной темы вызвана процессами INDUSTRY 4.0, которые происходят в условиях прмышленной революции, которая требует формирования новой теории управления как фактора формирования экологически сбалансированной и социально-ориентированной экономики, нацеленной на улучшение благосостояния населения и улучшения экологического показателя. Цель исследования- концетуализация новой теории управления как фактора формирования экологически сбалансированной и социально-ориентированной экономики и определение методологии ее анализа. Задачи исследования: используя методологию системного анализа, сформировать новую теорию управления как фактора форомирования экологичсеки сбалансированной и социально-ориентированной экономики в условиях Industry 4.0. Анализ последних исследований и публикаций, в которых представлено решение данной проблемы. В работах Макстон Грема и Рандерс Йоргена. «В поисках благосостояния. Управление экономическим развиттием для уменьщенния безработицы и изменения климата» (Киев: Пабулум, 2017) и Медоуз Донеллы, Медоуз Дениса, Ранджерс Йоргена. «Границы роста. 30 лет после» (Киев: Пабулум, 2018) рассматрвиаются проблемы, которые сегодня стоят перед странами развитого мира, которые включают безработицу, увеличивающееся имущественное неравенство и стремительные изменения климата. На сегодняшний день большинство решений этих проблем были политически не воспринятыими для мира, ориентированного на краткросрочные преимущества и желание постояного экономического роста. Научная новизна исследования - выявление проблем взаимодействия человека, общества и природы в условиях INDUSTRY 4.0 и направлоения их их преодоления, которые содействуют формированию новой теории управдения как фактора создания экологически сбалансированной и социально-ориентированной экономики; пред ствыалено определение устойчивого развития общества и раскрыта миссия новой теории управления, благодаря которой может произойти изменение доминантной социальной философии, в основе которой парадигма того, как люди смотрят на мир. Вывод - в основе новой теории управления - усовершенствование мира, которое бросает вызов многим экономическим и управленческим понятиям INDUSTRY 4.0, в основе которых преодоление «границ роста»

Relevance. Organizations' social responsibility in the market is manifested through the quality of the services they provide, consumer information, care for their health, safety and the integration of environmental requirements into the activities of the organizations. Employees are one of the key stakeholders, and their approach is one way of exposing the organization's CSR issues. From the point of view of organizations' economic responsibility, it is important to strive for competitiveness of goods and services, efficient management and economical use of resources (Carden and Boyd, 2011, etc.). Ethical social sphere emphasizes honest cooperation with stakeholders, taking into account public expectations and customer information. Pedersen (2010), Homburg et al. (2013), Segal (2011) discuss topical issues of social responsibility that define an organization's relationship with its stakeholders in pursuit of organizational customer loyalty and trust and socio-economic justice in the community. In the field of environment protection, the integration of environmental protection legislation into the activities of the company, reduction of pollution, improvement of operational activities, continuous monitoring, anticipation and implementation of necessary changes is important (Delmas et al. 2013, Claydon (2009), Valdes-Vasquez (2011), Fleming (2017), Allen (2016), Shin (2015), etc. A survey of CSR in the market was conducted in small and medium-sized enterprises. 175 respondents participated in the research. Research aim. Assess the social responsibility of organizations towards consumers, the environment and the community in terms of employees. Research methods. Analysis of scientific literature, questionnaire survey. Research results and conclusions. Responsibility in the market for the quality of services provided was assessed on the basis of the following statements: at my workplace there is paid great attention to quality of service (production), effort is made to deliver on our promises to our customers, quality of services declared within the organization does not differ from reality, product quality control system exists in the workplace, consumer complaints are being investigated and the findings improve quality, and not only the legislation is used in customer relations, but generally accepted morals are rated only moderately. Responsibility in the market according to consumer information, caring about their health and safety has been assessed by employees to what extent these statements correspond to the reality: organizations provide detailed product information; I enjoy the services and products of my organization; my organization is concerned with the health of consumers when providing services, products; there has been no evidence that the services (products) provided by my workplace have been detrimental to the welfare of consumers and my organization does not manipulate consumer confidence. From the employees' point of view, the investigated organizations have a higher than average level of responsibility. The lack of responsibility is reflected in the fact that employees disagree that organizations do not manipulate consumer confidence. Promoting environmental protection is important in terms of market responsibility.Responsibility in the market is defined by these statements: the organization uses technologies that comply with organic standards; organizes environmental initiatives; uses only tools and technologies that reduce the negative impact on the environment; the organization takes care of the ecologic education of its employees, the organization takes care of all waste to be recycled, the waste is sorted, and green ideas are encouraged financially in the workplace. Having assessed the respondents' attitudes towards meeting environmental requirements, it could be indicated that the surveyed organizations have a medium level of responsibility, while employees indicate that organizations do not financially promote green ideas or contribute to the organization of environmental initiatives. Based on the results obtained there was ascertained higher than average level of social responsibility of organizations in the market, therefore, in the case under review, the activities of organizations in the context of applying social responsibility principles should be improved according to all categories defining social responsibility in the market.

Актуальність даної теми зумовлена процесами INDUSTRY 4.0, що відбувається в умовах нової промислової революції, що вимагає формування нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки, яка націлена на збільшення добробуту населення та покращення екологічного показника. Мета дослідження –- концептуалізація нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки та визначення методології її аналізу. Завдання дослідження: використовуючи методологію системного аналізу, сформувати нову теорію управління як чинника становлення екологічно збалансованої і соціально-орієнтованої економіки в умовах Industry 4.0. Аналіз останніх досліджень і публікацій, в яких започатковано розв'язання даної проблеми. В роботах Макстон Грема і Рандерс Йоргена. «У пошуках добробуту. Керування економічним розвитком для зменшення безробіття та змін клімату» (Київ: ПАбулум, 2017) та Медоуз Донелли, Медоуз Деніса, Ранджерс Йоргена. «Межі зростання. 30 років потому» (Київ: Пабулум, 2018) розглядаються проблеми, що стоять сьогодні перед розвиненим світом, що включає стале безробіття, зростаючу майнову нерівність та стрімкі зміни клімату. До сьогодні більшість рішень цих проблем були політично неприйнятними для світу, орієнтованого на короткострокові вигоди та бажання постійного економічного зростання. Наукова новизна дослідження – виявлення проблем взаємодії людини, суспільства, природи в умовах INDUSTRY та умови їх подолання, що сприяють формуванню нової теорії управління як чинника створення екологічно збалансованої і соціально-орієнтованої економіки. Результати дослідження: виявлено умови становлення сталого суспільства, в основі якого створення екологічно збалансованої і соціально-орієнтованої економіки; представлено визначення сталого розвитку суспільства та розкрито місію нової теорії управління, завдяки якій має відбутися зміна домінантної соціальної філософії, в основі якої парадигма того, як люди дивляться на світ. Висновок – в основі нової теорії управління - вдосконалення світу, що кидає виклик багатьом економічним та управлінським поняттям INDUSTRY 4.0, в основі яких подолання «меж зростання» ; The relevance of this topic is due to the processes of INDUSTRY 4.0, which takes place in a new industrial revolution and requires the formation of a new management theory as a factor in creating an environmentally balanced and socially oriented economy, aimed at increasing the welfare of the population and improving the environmental performance. The purpose of the study is the conceptualization of the new theory of management as a factor in the creation of an environmentally balanced and socially oriented economy, and the methodology of analysis. Objectives of the study: using the methodology of system analysis, to form a new management theory as a factor in the formation of an environmentally balanced and socially oriented economy in the conditions of Industry 4.0, as the current management paradigm is deeply constrained. Analysis of recent research and publications, which launched the solution to this problem. Works by Macston Graham and Randers Jorgen. "In search of prosperity. Managing Economic Development to Reduce Unemployment and Climate Change "(Kyiv: Pabulum, 2017) and Meadow Donnelly, Meadow Denis, Rangers Jorgen. "The limits of growth. 30 years later "(Kyiv:, Pabulum, 2018) discusses the challenges facing the developed world today, including steady unemployment, growing inequality of property, and rapid climate change. Until today, most of the solutions to these problems were politically unacceptable for a world focused on short-term benefits and a desire for continued economic growth. The scientific novelty of the research is to identify the problems of interaction between man, society, nature in the conditions of INDUSTRY and the conditions for their overcoming, which contribute to the formation of a new theory of management as a factor in creating an environmentally balanced and socially oriented economy. The results of the study: the conditions for the formation of a stable society, based on which the creation of an environmentally balanced and socially oriented economy; the definition of sustainable development of society and the mission of a new management theory are revealed, which should change the dominant social philosophy, which is based on the paradigm of how people look at the world. Conclusion - the basis of the new theory of management - the improvement of the world, challenging many economic and managerial concepts of INDUSTRY 4.0, which are based on "the limits of growth" ; Актуальность данной темы вызвана процессами INDUSTRY 4.0, которые происходят в условиях прмышленной революции, которая требует формирования новой теории управления как фактора формирования экологически сбалансированной и социально-ориентированной экономики, нацеленной на улучшение благосостояния населения и улучшения экологического показателя. Цель исследования- концетуализация новой теории управления как фактора формирования экологически сбалансированной и социально-ориентированной экономики и определение методологии ее анализа. Задачи исследования: используя методологию системного анализа, сформировать новую теорию управления как фактора форомирования экологичсеки сбалансированной и социально-ориентированной экономики в условиях Industry 4.0. Анализ последних исследований и публикаций, в которых представлено решение данной проблемы. В работах Макстон Грема и Рандерс Йоргена. «В поисках благосостояния. Управление экономическим развиттием для уменьщенния безработицы и изменения климата» (Киев: Пабулум, 2017) и Медоуз Донеллы, Медоуз Дениса, Ранджерс Йоргена. «Границы роста. 30 лет после» (Киев: Пабулум, 2018) рассматрвиаются проблемы, которые сегодня стоят перед странами развитого мира, которые включают безработицу, увеличивающееся имущественное неравенство и стремительные изменения климата. На сегодняшний день большинство решений этих проблем были политически не воспринятыими для мира, ориентированного на краткросрочные преимущества и желание постояного экономического роста. Научная новизна исследования - выявление проблем взаимодействия человека, общества и природы в условиях INDUSTRY 4.0 и направлоения их их преодоления, которые содействуют формированию новой теории управдения как фактора создания экологически сбалансированной и социально-ориентированной экономики; пред ствыалено определение устойчивого развития общества и раскрыта миссия новой теории управления, благодаря которой может произойти изменение доминантной социальной философии, в основе которой парадигма того, как люди смотрят на мир. Вывод - в основе новой теории управления - усовершенствование мира, которое бросает вызов многим экономическим и управленческим понятиям INDUSTRY 4.0, в основе которых преодоление «границ роста»

Relevance. Organizations' social responsibility in the market is manifested through the quality of the services they provide, consumer information, care for their health, safety and the integration of environmental requirements into the activities of the organizations. Employees are one of the key stakeholders, and their approach is one way of exposing the organization's CSR issues. From the point of view of organizations' economic responsibility, it is important to strive for competitiveness of goods and services, efficient management and economical use of resources (Carden and Boyd, 2011, etc.). Ethical social sphere emphasizes honest cooperation with stakeholders, taking into account public expectations and customer information. Pedersen (2010), Homburg et al. (2013), Segal (2011) discuss topical issues of social responsibility that define an organization's relationship with its stakeholders in pursuit of organizational customer loyalty and trust and socio-economic justice in the community. In the field of environment protection, the integration of environmental protection legislation into the activities of the company, reduction of pollution, improvement of operational activities, continuous monitoring, anticipation and implementation of necessary changes is important (Delmas et al. 2013, Claydon (2009), Valdes-Vasquez (2011), Fleming (2017), Allen (2016), Shin (2015), etc. A survey of CSR in the market was conducted in small and medium-sized enterprises. 175 respondents participated in the research. Research aim. Assess the social responsibility of organizations towards consumers, the environment and the community in terms of employees. Research methods. Analysis of scientific literature, questionnaire survey. Research results and conclusions. Responsibility in the market for the quality of services provided was assessed on the basis of the following statements: at my workplace there is paid great attention to quality of service (production), effort is made to deliver on our promises to our customers, quality of services declared within the organization does not differ from reality, product quality control system exists in the workplace, consumer complaints are being investigated and the findings improve quality, and not only the legislation is used in customer relations, but generally accepted morals are rated only moderately. Responsibility in the market according to consumer information, caring about their health and safety has been assessed by employees to what extent these statements correspond to the reality: organizations provide detailed product information; I enjoy the services and products of my organization; my organization is concerned with the health of consumers when providing services, products; there has been no evidence that the services (products) provided by my workplace have been detrimental to the welfare of consumers and my organization does not manipulate consumer confidence. From the employees' point of view, the investigated organizations have a higher than average level of responsibility. The lack of responsibility is reflected in the fact that employees disagree that organizations do not manipulate consumer confidence. Promoting environmental protection is important in terms of market responsibility.Responsibility in the market is defined by these statements: the organization uses technologies that comply with organic standards; organizes environmental initiatives; uses only tools and technologies that reduce the negative impact on the environment; the organization takes care of the ecologic education of its employees, the organization takes care of all waste to be recycled, the waste is sorted, and green ideas are encouraged financially in the workplace. Having assessed the respondents' attitudes towards meeting environmental requirements, it could be indicated that the surveyed organizations have a medium level of responsibility, while employees indicate that organizations do not financially promote green ideas or contribute to the organization of environmental initiatives. Based on the results obtained there was ascertained higher than average level of social responsibility of organizations in the market, therefore, in the case under review, the activities of organizations in the context of applying social responsibility principles should be improved according to all categories defining social responsibility in the market.

This paper aims to comprehend both the theoretical and practical aspects of studying society's digital transformation as a sustainable development goal within the context of global problems and challenges of modernity. The research objectives are as follows: 1) to review the role and significance of digital technologies in addressing the challenges posed by the pandemic and in achieving sustainable development; 2) to identify digital transformation as an innovative approach to solving the problems associated with sustainable development; 3) to analyze the issue of digital divide as a global economic and social challenge; 4) to develop guidelines for enhancing the efficiency of innovative digital transformation systems. Currently, numerous studies have explored the connection between digital technologies and sustainable development. Digital technologies such as smartphones, the Internet, artificial intelligence (AI), the Internet of Things, cloud computing, and others have the potential to contribute to the implementation of the SDGs.

The focal point of this article revolves around delving into the strategic planning, management practices, and decision-making activities of business luminaries (such as Bill Gates, Andrew Grove, Steve Jobs) who were the pioneering stars of the contemporary technology realm. Drawing from an in-depth analysis of their three-decade experiences steering companies with a cumulative value of 1.5 trillion dollars—namely, Microsoft, Intel, and Apple—we have distilled five foundational principles that were consistently present in their strategic planning approaches. These principles not only empowered them to surpass competitors but also served as a guide for their unparalleled success. A shared attribute among these individuals was their adeptness at recognizing their weaknesses and orchestrating actions to counterbalance those shortcomings. They demonstrated a proclivity for enlisting executives who possessed traits, habits, and competencies they themselves lacked. Yet, despite their astute awareness of their own strengths and limitations, B. Gates, E. Grove, and S. Jobs exhibited some degree of error in crafting the management blueprint for their companies' future—tasks that eventually landed on someone else's shoulders.

The paper presents an analysis of artificial intelligence as the most recent phenomenon induced by the technological breakthrough of the Fourth Industrial Revolution. On the one hand, it may change economic progress; on the other hand, it brings risks and challenges for all of humanity. The purpose of the study is to conceptualize artificial intelligence as a phenomenon, a dynamic process, and a research result of a number of scientists. It represents a complex system for analysis, to which the AGILE methodology is applied. Research Objectives are: to illustrate the dynamics of the evolution and development of artificial intelligence as the principal decisive force that could potentially change humanity; to identify artificial intelligence (AI) as a factor in economic restructuring; to define areas of advancement in artificial intelligence; to highlight the advantages of augmented reality in the context of digital technology development; to uncover the risks and threats associated with artificial intelligence. In this context, the authors suggest developing specific practical recommendations to enhance the future control of artificial intelligence.

By means of the modeling methodology, the object of the study was the theoretical and practical aspects of overcoming environmental crises as a factor to achieve sustainability. In today's world, several crises are combined: social, political, cultural and moral, the crisis of democracy, ideology and the general crisis of the capitalist system. More specifically, the economic and environmental crises are linked to the financial crises and the existing disorientation is due, to a large extent, to the financial risks that have affected the ecological footprint of civilization. As a result of the tasks set, the concept of planetary boundaries has emerged as an effective means of measuring the state of the planet and its threats. In this sense, the concept of an economy in need of transformation has been formed, as environmental growth and technological progress are accompanied and even accelerated by economy and resource efficiency. It is concluded that, current trends on Earth are not sustainable, and traditional responses to these problems often depend on the type of economic growth that is strongly associated, simultaneously, with additional resource consumption and the policies that make it possible.

Through the method of metaphysics typical of philosophy, the objective of the study is to conceptualize the political dimension of the interaction of digital man and society in the context of the Fourth Industrial Revolution. The modeling method helps to create a model of interaction between the digital person and the digital society as a way of managing objectives to adapt people to increasing conditions of complexity and uncertainty, to provide a comprehensive analysis. As society becomes more complex, the model must become a flexible digital society. It is concluded that the analysis of variables and the determination of the optimal set of components of the digitalization of society play an important role: political, economic, administrative, social, and spiritual. Therefore, it is necessary to determine the optimal model that will achieve a balance between human nature, man, and society. As a result of the analysis carried out, modern theoretical approaches to the interaction of the digital person and a digital society in the context of the philosophy of politics are also investigated.

Through the method of metaphysics typical of philosophy, the objective of the study is to conceptualize the political dimension of the interaction of digital man and society in the context of the Fourth Industrial Revolution. The modeling method helps to create a model of interaction between the digital person and the digital society as a way of managing objectives to adapt people to increasing conditions of complexity and uncertainty, to provide a comprehensive analysis. As society becomes more complex, the model must become a flexible digital society. It is concluded that the analysis of variables and the determination of the optimal set of components of the digitalization of society play an important role: political, economic, administrative, social, and spiritual. Therefore, it is necessary to determine the optimal model that will achieve a balance between human nature, man, and society. As a result of the analysis carried out, modern theoretical approaches to the interaction of the digital person and a digital society in the context of the philosophy of politics are also investigated.