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This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context.

"Focusing on the recent phenomenon of Korean popular culture, Parasite, BTS and drama at an unprecedented historic moment, this book explores the multifaceted meaning of the Korean Wave at micro and macro levels and the process of media production, representation, circulation and consumption in a global context as a distinctive and complex form of soft power. It considers the Korean Wave in the digital social media age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The book explores the global success of the Korean Wave as a pronounced example of the crossover of culture, economy and politics and the emerging consequences of the postcolonial, alternative and competing power. The globalization of media content from once subalternized or peripheral nations such as Korea is a facet of de-centralizing multiplicity of global cultural flows today, emerging as subversive soft power resources that challenge the Western hegemony of dominant ideas, values and ways of life"--

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Acknowledgments -- Notes on Contributors -- Introduction: Media in Asia: Global, Digital, Gendered, Mobile Asia -- Part I Global Asia -- Chapter 1 Netflix, the Digital West in Asia: New Models, Challenges and Collaborations -- Chapter 2 The Shifting Terrain of Asia's Television Landscape -- Chapter 3 Post-Bollywoodization: The Rise of Individualized Entertainment in India -- Chapter 4 Media Capital and Digital Media Cities in Asia -- Chapter 5 Soft Power and Cultural Nationalism: Globalization of the Korean Wave -- Chapter 6 Border Crossing and the Question of Transgressive Openness -- Part II Digital Asia -- Chapter 7 Transnational Popular Culture and Imagination in the Digital Age -- Chapter 8 Asian Celebrity Capital in Digital Media Networks: Scandal, Body Politics and Nationalism -- Chapter 9 Digital Activism and Public Protest in India: Contextualizing Technologies and Cyber-Mobilization -- Chapter 10 NGO2.0, Nonconfrontational Activism and the Future Village Initiative -- Chapter 11 From Digital Literacy to Digital Citizenship: Policies, Assessment Frameworks and Programs for Young People in the Asia Pacific -- Chapter 12 Food and Digital Lifestyles in Asia: From MasterChef to Mukbang -- Part III Gendered Asia -- Chapter 13 Choosing the Right Love: Online Dating Platforms and Gender Inequality in Southeast Asia -- Chapter 14 "Queer" Media in Inter-Asia: Thinking Gender and Sexuality Transnationally -- Chapter 15 Crippled Warriors: Masculinities and Martial Arts Media in Asia -- Chapter 16 Feminist Loitering in the City: Transmedia Practice and Imagination -- Chapter 17 Domestic Workers and Immobile Mobility via WeChat: Performative Motherhood and Modernity in Beijing.

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Notes on contributors -- Introduction: Hallyu and North Korea - soft power of popular culture -- Popular culture as soft power -- Circulation of meaning -- Contesting voices -- References -- PART I: Popular culture as soft power -- Chapter 1: Soft power and the Korean Wave -- Why South Korea should go soft -- A soft power strategy for South Korea -- Korean Wave popular culture as resources -- Korean Wave soft power and its limits -- References -- Chapter 2: The Korean Wave as a powerful agent: hidden stories from a North Korean defector -- Sever the chains of slavery -- Hallyu in North Korea -- Soft power -- Chapter 3: Popular culture in transitional societies: an Eastern European perspective -- Soft power of culture behind the Iron Curtain -- Cultural convergence in the digital age -- Hallyu and North Korean experience -- References -- PART II: Circulation of meaning -- Chapter 4: Black markets, red states: media piracy in China and the Korean Wave in North Korea -- Media piracy and informal economy in China -- The Korean Wave in North Korea -- Comparative perspective -- References -- Chapter 5: The Korean Wave: a pull factor for North Korean migration -- Influence of the Korean Wave on North Korean migration -- Curiosity about the outside world: "It's in people's DNA" -- References -- Chapter 6: Hallyu in the South, hunger in the North: alternative imaginings of what life could be -- Women, youth and South Korean media -- Hallyu and the Rise of Consumer Culture -- Hallyu and alternative imaginings of being and becoming -- Acknowledgment -- References -- Chapter 7: South Korean media reception and youth culture in North Korea -- Context and method -- Viewing the media as indicators of social change -- Youth culture in North Korea

"The Routledge Handbook of Korean Culture and Society is an accessible and interdisciplinary resource that explores the formation and transformation of Korean culture and society. Each chapter provides a comprehensive and thought-provoking overview on key topics, including: compressed modernity, religion, educational migration, social class and inequality, popular culture, digitalisation, diasporic cultures and cosmopolitanism. These topics are thoroughly explored by an international team of Korea experts, who provide historical context, examine key issues and debates, and highlight emerging questions in order to set the research agenda for the near future. Providing an interdisciplinary overview of Korean culture and society, this Handbook is an essential read for undergraduate and postgraduate students, as well scholars in Korean Studies, Cultural Studies, Sociology, Anthropology, and Asian Studies in general."--Provided by publisher

"This book explores the transnational mobility, everyday life and digital media use of childcare workers living and working abroad. Focusing specifically on Filipina, Indonesian, and Sri Lankan nannies in Europe, it offers insights as to the causes and implications of women's mobility, using data drawn from ethnographic research examining transnational migration, work experiences, family, and relationships. While drawing attention to the hidden, largely invisible and marginalized lives of these women, this research reveals the ways in which digital media, especially the use of mobile phones and the Internet, empower them but also continue to reinforce existing power relations and inequalities. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies and anthropology, the book combines theoretical perspectives with grounded case studies."--Provided by publisher

4 Living in the traditional waySection (1) The misery of everyday life: TV, gender and emotion; Section (2) Power of everyday life: son as a tactic; Section (3) Reading against primetime feminism; Section (4) TV realism and identification; Section (5) Reinvigorating tradition; 5 Coping and adapting: Family life in transition; Section (1) TV rituals, security and intimacy; Section (2) TV and childcare: "I try not to watch TV because of the child"; Section (3) Fantasy of dominance; Section (4) A-ha! Emotion: reading the popular; 6 Yearning for change: The younger generation

At a time of significant change in the precarious world of female individualization, this collection explores such phenomena by critically incorporating the parameters of popular media culture into the overarching paradigm of gender relations, economics and politics of everyday life.

This book explores the unstudied nature of diaspora among young Korean, Japanese and Chinese women living and studying in the West. Why do women move? What are the actual conditions of their transnational lives? How do they make sense of their transnational lives through the experience of the media? Are they becoming cosmopolitan subjects? Exploring the key questions within their particular socio-economic and cultural contexts, this book analyzes the contradictions of cosmopolitan identity formation and challenges the general assumptions of cosmopolitanism. It considers the highly visible, fastest growing, yet little studied phenomenon of women's transnational migration and the role of the media in everyday life, offering detailed empirical data on the nature of the women's diaspora. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies and anthropology, the book provides an empirically grounded and theoretically insightful investigation into this evolving phenomenon.

This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new des

This book€considers the emerging consequences of media consumption in people's everyday life at a time when the political, socio-economic, and cultural forces by which the media operate are rapidly globalizing in Asia. The book argues for the centrality of the media to Asian transformations in the era of globalization, and explores the way the profusion of the media today is reworking people's identities at individual, national, regional, and global levels. Media Consumption and Everyday Life in Asia provides a critical understanding of the place of the media in different nations and regi.