In: Internationalizing media studies
"Focusing on the recent phenomenon of Korean popular culture, Parasite, BTS and drama at an unprecedented historic moment, this book explores the multifaceted meaning of the Korean Wave at micro and macro levels and the process of media production, representation, circulation and consumption in a global context as a distinctive and complex form of soft power. It considers the Korean Wave in the digital social media age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The book explores the global success of the Korean Wave as a pronounced example of the crossover of culture, economy and politics and the emerging consequences of the postcolonial, alternative and competing power. The globalization of media content from once subalternized or peripheral nations such as Korea is a facet of de-centralizing multiplicity of global cultural flows today, emerging as subversive soft power resources that challenge the Western hegemony of dominant ideas, values and ways of life"--
In: Internationalizing media studies
In: Internationalizing Media Studies
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Notes on contributors -- Acknowledgments -- Introduction: popular culture and soft power in the social media age -- PART I: Parasite -- 1 Producers of Parasite and the question of film authorship: producing a global author, authoring a global production -- 2 Parasite and the global arrival of Korean cinema: notes from the underground -- 3 The transcultural logic of capital: the house and stairs in Parasite -- 4 Gender and class in Parasite -- 5 One-inch-tall barrier of subtitles: translating invisibility in Parasite -- PART II: BTS -- 6 BTS and the world music industry -- 7 BTS, the highest stage of K-pop -- 8 BTS, alternative masculinity and its discontents -- 9 Transnational cultural power of BTS: digital fan activism in the social media era -- 10 BTS as cultural ambassadors: K-pop and Korea in Western media -- PART III: Drama -- 11 K-dramas meet Netflix : new models of collaboration with the digital West -- 12 Mediating Asian modernities: the lessons of Korean dramas -- 13 The rise of K-dramas in the Middle East: cultural proximity and soft power -- 14 Korean dramas, circulation of affect and digital assemblages: Korean soft power in the United States -- 15 North Korea and South Korean popular culture in the digital age -- Index.
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