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The article is devoted to the idea of humanization of education, science, politics, power, and society. The author determines the main approaches towards formation of humanistic paradigm of 21st century, the ways of its realization, and the factors of humanization of society in the context of contemporary progress of humankind. ; У статті аналізуються концепції гуманізаціїосвіти, науки, політики, влади,суспільства; обґрунтовуються концептуальніпідходи до формування гуманістичноїпарадигми XXI століття; основнінапрямки реалізації гуманізації політики,влади, суспільства; шляхи формування гуманітарноїпарадигми суспільства, факторигуманізації суспільства в контекстісучасного цивілізованого прогресу людства

The significance of research into artificial intelligence in a digital society is underscored by several driving forces for change, including space exploration, biotechnology, and emerging technologies. These developments have profound implications for human society, impacting various contemporary concerns such as economics, politics, ethics, law, and conflict resolution. In navigating this digital landscape, anthropology must reexamine the place of humans within a society increasingly intertwined with artificial intelligence, encompassing consciousness and even the physical body. The primary objective of this study is to conceptualize artificial intelligence as a catalyst for ecosystem growth within the realms of technological, ontological, and anthropological dimensions.

The article explores Google and Facebook platforms as quite innovative companies that provide services and create many new products enjoyed by millions. Apart from providing services, advertisers know the details of users' lives and offer their services to them with extreme accuracy based on their social network profile. Facebook has created a number of innovations that track users on the Internet, constantly updating the window of life interests. At the same time, no one sees what happens to the data generated by all the "likes", how the social network's data mining mechanism works, and how our data and hobbies are identified. The aim of the article is to conceptualize the activities of Google and Facebook platforms that provide a way of life for millions of people in the digital society. The subject of the study is Google and Facebook as a lifestyle of millions. The object of the study is the impact of digital society on the improvement of Google and Facebook through information and communication and information and communication technologies.

The significance of studying artificial intelligence within our contemporary society holds immense importance as the world has embraced an era of novel innovations. The objective of this investigation is to conceptualize the advancement of an artificial intelligence-centered society within the framework of risks and challenges characteristic of postmodernity, while also exploring its potential integration across all facets of human existence. The study encompasses three key objectives: Exploring the evolution of artificial intelligence through its four distinct waves, as it progressively becomes more intricate and exerts an impact on human life. Investigating the developmental trajectories of artificial intelligence (AI) within the context of the growth of smart societies and smart technologies. Developing the conceptualization of artificial intelligence within the dynamic landscape of technological shifts and the digital economy. Upon analysis, it becomes evident that the progression of an artificial intelligence-based society within the realm of the digital economy is in a state of perpetual evolution, leading to enhancements and the emergence of novel challenges, issues, and risks. The article presents a comprehensive exploration of the development of an artificial intelligence-driven society through its successive "four waves," each characterized by increasing complexity and influence on human existence. The pathways of artificial intelligence development within the domain of smart societies and smart technologies are thoroughly examined. It becomes apparent that artificial intelligence has the capacity to fulfill various functions, including learning, comprehension, reasoning, and interaction. Its applications extend across diverse domains including: (a) data security, (b) fraud detection in financial contexts, (c) diagnosis of human ailments in machines, and (d) anticipation of potential diseases based on markers, as well as personalized marketing strategies designed to gather insights about customers. In essence, our interconnected and susceptible society confronts a multitude of risks, predicaments, and challenges. Therefore, safeguarding ourselves becomes imperative, necessitating a triumph in the contest for the ethical implications of technology. This victory in the realm of technological morality is an imperative measure to withstand the trials of progress.

Since we all live in a complex, interconnected, and interdependent world, where volumes of information grow exponentially, and many leaders recognize the challenges of operating under conditions of stochasticity and uncertainty, the relevance of the analyzed problem remains extremely significant. The purpose of the article is to conceptualize the study of digital reality concerning stochastic ambiguity based on system methodology and computer modeling. This conceptual and categorical apparatus aims to expose digital reality as both a social phenomenon and a dynamic process. The principal approach to the research problem is a synergetic methodology that includes methods of consistency, structuredness, reasoning, making it credible to unveil the essence of the analysis of digital reality as a factor in achieving societal stability in stochastic circumstances, which is an integral process. The article demonstrates that, through the ability to predict, mistakes can be avoided, success achieved, and the prosperity of organizations multiplied. The article explains that the synergetic methodology, as a complexity methodology, meets the conditions of globalization 4.0, Industry 4.0, technological progress 4.0, digital society, Enlightenment 2.0, and Agile management. It is for these complex requirements that a synergistic complexity methodology can be applied. The materials presented in the article hold practical value for experts, scientists, and leaders. The implementation of this expertise will benefit society, the state, international partners, and future generations by promoting sustainable growth. The practical significance of the article lies in solving the problems of acquiring a conceptual framework for analyzing digital reality as a factor in achieving the efficiency and sustainability of society in stochastic circumstances. This approach enables the formulation of national, regional, local, and other indicators of sustainability and contributes to overcoming crises. All mentioned indicators can manifest in absolute and relative dimensions, including indicators in the social sphere, such as health status, quality of life, social activity, demographics, and others.

Since we all live in a complex, interconnected, and interdependent world, in which the volumes of exponential information growth are increasing; since many leaders realize they are operating under conditions of stochasticity and uncertainty, the relevance of the analyzed problem remains extremely significant. The purpose of the article is to conceptualize the study of digital reality in matters of stochastic ambiguity based on system methodology and computer modeling. This conceptual and categorical apparatus aims to expose digital reality as a social phenomenon and a dynamic process. The principal approach to the research problem is a synergetic methodology that includes methods of consistency, structuredness, reasoning, and makes it credible to unveil the essence of the analysis of digital reality as a factor in achieving societal stability in circumstances of stochasticity, which is an integral process. The article demonstrates that through the ability to predict, mistakes can be avoided, success can be achieved, and the prosperity of organizations can be multiplied. The article explains that the synergetic methodology, as a methodology of complexity, meets the conditions of globalization 4.0, Industry 4.0, technological progress 4.0, digital society, Enlightenment 2.0, and Agile management. It is for these complex requirements that a synergistic complexity methodology can be applied. The materials presented in the article hold practical value for experts, scientists, and leaders. Implementation of this expertise will benefit society, the state, international partners, and future generations by promoting sustainable growth. The practical significance of the article lies in solving the problems of acquiring a conceptual framework for analyzing digital reality as a factor in achieving the efficiency and sustainability of society in circumstances of stochasticity. This approach enables the formulation of national, regional, local, and other indicators of sustainability and contributes to overcoming crises. All indicators mentioned can be manifested in absolute and relative dimensions, including indicators in the social sphere, such as health status, quality of life, social activity, demographics, and others.

Relevance. Organizations' social responsibility in the market is manifested through the quality of the services they provide, consumer information, care for their health, safety and the integration of environmental requirements into the activities of the organizations. Employees are one of the key stakeholders, and their approach is one way of exposing the organization's CSR issues. From the point of view of organizations' economic responsibility, it is important to strive for competitiveness of goods and services, efficient management and economical use of resources (Carden and Boyd, 2011, etc.). Ethical social sphere emphasizes honest cooperation with stakeholders, taking into account public expectations and customer information. Pedersen (2010), Homburg et al. (2013), Segal (2011) discuss topical issues of social responsibility that define an organization's relationship with its stakeholders in pursuit of organizational customer loyalty and trust and socio-economic justice in the community. In the field of environment protection, the integration of environmental protection legislation into the activities of the company, reduction of pollution, improvement of operational activities, continuous monitoring, anticipation and implementation of necessary changes is important (Delmas et al. 2013, Claydon (2009), Valdes-Vasquez (2011), Fleming (2017), Allen (2016), Shin (2015), etc. A survey of CSR in the market was conducted in small and medium-sized enterprises. 175 respondents participated in the research. Research aim. Assess the social responsibility of organizations towards consumers, the environment and the community in terms of employees. Research methods. Analysis of scientific literature, questionnaire survey. Research results and conclusions. Responsibility in the market for the quality of services provided was assessed on the basis of the following statements: at my workplace there is paid great attention to quality of service (production), effort is made to deliver on our promises to our customers, quality of services declared within the organization does not differ from reality, product quality control system exists in the workplace, consumer complaints are being investigated and the findings improve quality, and not only the legislation is used in customer relations, but generally accepted morals are rated only moderately. Responsibility in the market according to consumer information, caring about their health and safety has been assessed by employees to what extent these statements correspond to the reality: organizations provide detailed product information; I enjoy the services and products of my organization; my organization is concerned with the health of consumers when providing services, products; there has been no evidence that the services (products) provided by my workplace have been detrimental to the welfare of consumers and my organization does not manipulate consumer confidence. From the employees' point of view, the investigated organizations have a higher than average level of responsibility. The lack of responsibility is reflected in the fact that employees disagree that organizations do not manipulate consumer confidence. Promoting environmental protection is important in terms of market responsibility.Responsibility in the market is defined by these statements: the organization uses technologies that comply with organic standards; organizes environmental initiatives; uses only tools and technologies that reduce the negative impact on the environment; the organization takes care of the ecologic education of its employees, the organization takes care of all waste to be recycled, the waste is sorted, and green ideas are encouraged financially in the workplace. Having assessed the respondents' attitudes towards meeting environmental requirements, it could be indicated that the surveyed organizations have a medium level of responsibility, while employees indicate that organizations do not financially promote green ideas or contribute to the organization of environmental initiatives. Based on the results obtained there was ascertained higher than average level of social responsibility of organizations in the market, therefore, in the case under review, the activities of organizations in the context of applying social responsibility principles should be improved according to all categories defining social responsibility in the market.

Relevance. Organizations' social responsibility in the market is manifested through the quality of the services they provide, consumer information, care for their health, safety and the integration of environmental requirements into the activities of the organizations. Employees are one of the key stakeholders, and their approach is one way of exposing the organization's CSR issues. From the point of view of organizations' economic responsibility, it is important to strive for competitiveness of goods and services, efficient management and economical use of resources (Carden and Boyd, 2011, etc.). Ethical social sphere emphasizes honest cooperation with stakeholders, taking into account public expectations and customer information. Pedersen (2010), Homburg et al. (2013), Segal (2011) discuss topical issues of social responsibility that define an organization's relationship with its stakeholders in pursuit of organizational customer loyalty and trust and socio-economic justice in the community. In the field of environment protection, the integration of environmental protection legislation into the activities of the company, reduction of pollution, improvement of operational activities, continuous monitoring, anticipation and implementation of necessary changes is important (Delmas et al. 2013, Claydon (2009), Valdes-Vasquez (2011), Fleming (2017), Allen (2016), Shin (2015), etc. A survey of CSR in the market was conducted in small and medium-sized enterprises. 175 respondents participated in the research. Research aim. Assess the social responsibility of organizations towards consumers, the environment and the community in terms of employees. Research methods. Analysis of scientific literature, questionnaire survey. Research results and conclusions. Responsibility in the market for the quality of services provided was assessed on the basis of the following statements: at my workplace there is paid great attention to quality of service (production), effort is made to deliver on our promises to our customers, quality of services declared within the organization does not differ from reality, product quality control system exists in the workplace, consumer complaints are being investigated and the findings improve quality, and not only the legislation is used in customer relations, but generally accepted morals are rated only moderately. Responsibility in the market according to consumer information, caring about their health and safety has been assessed by employees to what extent these statements correspond to the reality: organizations provide detailed product information; I enjoy the services and products of my organization; my organization is concerned with the health of consumers when providing services, products; there has been no evidence that the services (products) provided by my workplace have been detrimental to the welfare of consumers and my organization does not manipulate consumer confidence. From the employees' point of view, the investigated organizations have a higher than average level of responsibility. The lack of responsibility is reflected in the fact that employees disagree that organizations do not manipulate consumer confidence. Promoting environmental protection is important in terms of market responsibility.Responsibility in the market is defined by these statements: the organization uses technologies that comply with organic standards; organizes environmental initiatives; uses only tools and technologies that reduce the negative impact on the environment; the organization takes care of the ecologic education of its employees, the organization takes care of all waste to be recycled, the waste is sorted, and green ideas are encouraged financially in the workplace. Having assessed the respondents' attitudes towards meeting environmental requirements, it could be indicated that the surveyed organizations have a medium level of responsibility, while employees indicate that organizations do not financially promote green ideas or contribute to the organization of environmental initiatives. Based on the results obtained there was ascertained higher than average level of social responsibility of organizations in the market, therefore, in the case under review, the activities of organizations in the context of applying social responsibility principles should be improved according to all categories defining social responsibility in the market.

This paper aims to comprehend both the theoretical and practical aspects of studying society's digital transformation as a sustainable development goal within the context of global problems and challenges of modernity. The research objectives are as follows: 1) to review the role and significance of digital technologies in addressing the challenges posed by the pandemic and in achieving sustainable development; 2) to identify digital transformation as an innovative approach to solving the problems associated with sustainable development; 3) to analyze the issue of digital divide as a global economic and social challenge; 4) to develop guidelines for enhancing the efficiency of innovative digital transformation systems. Currently, numerous studies have explored the connection between digital technologies and sustainable development. Digital technologies such as smartphones, the Internet, artificial intelligence (AI), the Internet of Things, cloud computing, and others have the potential to contribute to the implementation of the SDGs.

The focal point of this article revolves around delving into the strategic planning, management practices, and decision-making activities of business luminaries (such as Bill Gates, Andrew Grove, Steve Jobs) who were the pioneering stars of the contemporary technology realm. Drawing from an in-depth analysis of their three-decade experiences steering companies with a cumulative value of 1.5 trillion dollars—namely, Microsoft, Intel, and Apple—we have distilled five foundational principles that were consistently present in their strategic planning approaches. These principles not only empowered them to surpass competitors but also served as a guide for their unparalleled success. A shared attribute among these individuals was their adeptness at recognizing their weaknesses and orchestrating actions to counterbalance those shortcomings. They demonstrated a proclivity for enlisting executives who possessed traits, habits, and competencies they themselves lacked. Yet, despite their astute awareness of their own strengths and limitations, B. Gates, E. Grove, and S. Jobs exhibited some degree of error in crafting the management blueprint for their companies' future—tasks that eventually landed on someone else's shoulders.

The paper presents an analysis of artificial intelligence as the most recent phenomenon induced by the technological breakthrough of the Fourth Industrial Revolution. On the one hand, it may change economic progress; on the other hand, it brings risks and challenges for all of humanity. The purpose of the study is to conceptualize artificial intelligence as a phenomenon, a dynamic process, and a research result of a number of scientists. It represents a complex system for analysis, to which the AGILE methodology is applied. Research Objectives are: to illustrate the dynamics of the evolution and development of artificial intelligence as the principal decisive force that could potentially change humanity; to identify artificial intelligence (AI) as a factor in economic restructuring; to define areas of advancement in artificial intelligence; to highlight the advantages of augmented reality in the context of digital technology development; to uncover the risks and threats associated with artificial intelligence. In this context, the authors suggest developing specific practical recommendations to enhance the future control of artificial intelligence.

The relevance of this research lies in the fact that in the context of the development of the Fourth Industrial Revolution, deep and systemic transformations are taking place, which act as the driving forces for changing paradigms (concepts, models, theories), which give rise to new megatrends of the digitized society, called digital. The fourth industrial revolution influenced the rapid development of the digital society, caused by deep transformation, fundamental technological changes and their social impact on culture, economy, politics, man, his consciousness and worldview. The formation and development of digital technologies, as a factor in the implementation of the Fourth Industrial Revolution, today include a set of theoretical knowledge and practical skills of sustainable digital development, which requires the development of strategies and the selection of priorities that embrace large-scale digital technologies as the basis of a breakthrough in the technological industry. The object of research is the paradigm of digital society 5.0 as a complex social, cultural and economic phenomenon. The subject of research is the evolution of the digital paradigm of the economy, society and man in the direction of society 5.0

By means of the modeling methodology, the object of the study was the theoretical and practical aspects of overcoming environmental crises as a factor to achieve sustainability. In today's world, several crises are combined: social, political, cultural and moral, the crisis of democracy, ideology and the general crisis of the capitalist system. More specifically, the economic and environmental crises are linked to the financial crises and the existing disorientation is due, to a large extent, to the financial risks that have affected the ecological footprint of civilization. As a result of the tasks set, the concept of planetary boundaries has emerged as an effective means of measuring the state of the planet and its threats. In this sense, the concept of an economy in need of transformation has been formed, as environmental growth and technological progress are accompanied and even accelerated by economy and resource efficiency. It is concluded that, current trends on Earth are not sustainable, and traditional responses to these problems often depend on the type of economic growth that is strongly associated, simultaneously, with additional resource consumption and the policies that make it possible.

The aim was to analyze the problems of global development of the modern world, including controversial global processes and to investigate the theoretical and practical aspects of modern politics in the conditions of challenges and reformatting of today's world. The novelty of the research lies in the understanding of objective processes of intensification of global political relations in extreme conditions, including war, crisis, uncertainty and instability. The methodology employed consisted of the use of tools such as political modeling and forecasting, which help to look behind the scenes of the global world as a new integral entity in a new way. The conclusion of the study is that the analysis of the new problems of reformatting the modern world in the context of globalization has been carried out and the ways of solving these problems have been shown. Theoretical and practical approaches to finding ways to increase the effectiveness of global management and activities of international organizations were considered. A new model of modern politics is analyzed, within which the basic problems of globalization are outlined and a solution to the negative political consequences of the existing world order is proposed.

The aim of the study is to analyze smart-philosophy, which refers to the priority research based on the new interaction between man and society. The methodological basis of the study is the synergetic approach, in the context of which new realities are "smart" with innovative potential. The informational approach to the analysis of society is based on the synergetic, nonlinear methodology, the analysis of which is applicable to the global transformation's characteristic of autoreflexive societies of high complexity. It also uses methods for measuring the "smart society" - anthropological and socio-axiological, based on people, education, the movement towards the "society of innovation" and knowledge. It is concluded that the breakthrough in the system of information and communication technologies has determined profound meaningful changes in all spheres of social activity, which is the theoretical autoreflexion of modernity and its dominant direction. The result of the study is the conceptualization of the smart-philosophy of the XXI century as the highest stage of civilizational development of mankind.