Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
Preface And Acknowledgements -- Contents -- Notes On Contributors -- List Of Abbreviations -- List Of Figures -- List Of Tables -- Chapter 1: Foreword -- Note -- References -- Chapter 2: Introduction -- Note -- Part I: Part I: Polling -- Chapter 3: The Polls And Their Context -- The Nature And Number Of Polls -- The Relationship Between The Polls And Their Media Sponsors -- How Poll Findings Are Disseminated -- The Regulation Of The Polls -- Notes -- References -- Chapter 4: The Performance Of The Polls -- References -- Chapter 5: The Election In Scotland -- Note -- References -- Chapter 6: Outside The Marginals: Constituency And Regional Polling At The 2015 General Elections -- The 2010 General Election -- The 2015 General Election -- The Liberal Democrats -- The Rise Of Ukip -- The Missing "Worcester Woman" And "Mondeo Man" -- Lord Ashcroft -- How The Polls Were Done -- Question Wording -- Increasing Our Understanding -- Campaign Data -- References -- Chapter 7: What The Polls Polled: Towards A Political Economy Of British Election Polls -- When, Where And What -- Voting Questions -- Questions About The Leaders -- The Issues -- Campaigning -- Parties And The Coalition -- Outcome -- Conclusion -- Notes -- References -- Part Ii: Campaigns -- Chapter 8: An Interview With Jeremy Sinclair -- Chapter 9: The Conservative Campaign -- Chapter 10: The Labour Campaign -- The Electoral Context -- The Consequence Of Coalition -- The Progressive Vote United? -- The Economy And The Deficit -- One Nation -- A Campaign That Mattered? -- Note -- References -- Chapter 11: The Snp Campaign -- Chapter 12: Chill Wind: The Liberal Democrat Campaign -- Power For A Reason -- The Price Of Power -- Mission Impossible -- The "Wheelhouse" -- The Message -- Manifesto Key Themes -- Ground War And Morale -- Membership Drive -- Incumbency -- The Money And In-Seat Resource
