Nation branding in modern history

Nation Branding in Modern History -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction. Beyond Marketing and Diplomacy -- PART I. Branding the Nation and Selling the State -- Chapter 1. Nation Branding Amid Civil War -- Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding -- Chapter 3. Branding Internationalism -- Chapter 4. High Culture to the Rescue -- Chapter 5. All Publicity Is Good Publicity? -- Chapter 6. The Art of Branding -- Chapter 7. Suriname -- Chapter 8. A New Brand for Postcommunist Europe -- PART II. Promises and Challenges of Nation Branding -- Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy -- Chapter 10. Nation Branding -- Chapter 11. The History of Nation Branding and Nation Branding as History -- Annotated Sources. Preface -- I. Introduction to Baron Dan Ino-, "The Japanese People and their Gardens" (1935) -- II. Images from the 1935-36 International Exhibition of Chinese Art in London -- III. A Memorandum on the Advancing American Art Fiasco of 1947 -- Index

A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power